B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Publicis Sport & Entertainment Expands To Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Publicis Sport & Entertainment Expands To Australia
MarketingMedia

Publicis Sport & Entertainment Expands To Australia

Staff Writers
Published on: 24th July 2019 at 9:05 AM
Staff Writers
Share
3 Min Read
SHARE

Publicis Groupe today announced the expansion of its Publicis Sport & Entertainment (PSE) offering into Australia, with Lion Dairy & Drinks’ Dare Iced Coffee engaging PSE to drive the brand’s e-sports strategy.

Publicis Sport & Entertainment is a global Publicis Groupe solution that helps brands and rights holders use sport and entertainment to optimise their return from sponsorships, and broader sports media channels.

Working alongside Publicis Media agency, Starcom – which counts Lion Dairy & Drinks as a client – Publicis Sport & Entertainment has been charged with developing Dare Iced Coffee’s approach to reaching the highly-engaged fans in the e-sports and gaming industry.

With a burgeoning e-sports and gaming audience around the world, Lion Dairy & Drinks is aiming to broaden the drink brand’s target audience from competitive e-sports fans, to include casual gaming fans.

As part of the new strategy, activity will include the local sponsorship of ESL, the world’s largest e-sports platform, and the engagement of gaming influencers later in the year.

Lion Dairy & Drinks marketing and innovation director, Darryn Wallace said: “We’re excited to be working with Publicis Sport & Entertainment and Starcom to evolve our e-sports strategy and supercharge our engagement with this hard-to-reach audience.”

In Australia, Publicis Sport & Entertainment is being led by director, Ashley O’Rourke (pictured below).

Ashley ORourke_Publicis

He reports into Patrick Whitnall (pictured below), Publicis Media’s head of content and sport ANZ.

Patrick Whitnall_Publicis

Whitnall said: “This new offering allows us the opportunity to create an integrated sport and entertainment solution, providing our clients with a full portfolio that includes strategic consulting, research, creative leadership, content production, PR, social, digital and experiential execution across the group.

“To do this we have hired one of the rising stars in the sector, Ashley O’Rourke, who has led some of the best-in-class sports partnerships in market.”

Publicis Groupe ANZ COE, Michael Rebelo added: “As a group, one of our strengths is our ability to provide clients end-to-end solutions through the diverse capabilities of our agency businesses.

“While we continue to do a lot of work in sponsorship, the addition of Publicis Sport & Entertainment will further boost our ability to make sure that clients are maximising the return from their sponsorship investment within the context of their overall media and marketing strategy.”

Rebelo concluded: “Publicis Sport & Entertainment is already starting to work with agencies within our group as we continue to drive more collaboration for our clients, including through our unique Power of One model.”

Publicis Sport & Entertainment operates in key markets including the US, UK and Europe, offering brands and rights holders in sports and entertainment access to all Publicis Groupe capabilities.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: lion dairy & drinks, Publicis Groupe
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?