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B&T > Marketing > Project PR & Media Announces Several Major Wins
Marketing

Project PR & Media Announces Several Major Wins

Staff Writers
Published on: 16th August 2021 at 2:47 PM
Edited by Staff Writers
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In its 9th year of trading, Project PR & Media is announcing a list of new retainer clients following several competitive pitches.

The agency run by a former TV journalist, Alicia Grabowski and PR maven Lainie Coombes has welcomed Thermomix to its stable of retainer clients.

Thermomix is one of the most technologically advanced kitchen appliances. It will be responsible for all media relations, profiling Australian founder Grace Mazur and her journey over the past 20 years as well as hero-ing Thermomix consultants.

The agency is also thrilled to announce the win of the retainer PR agency for cleaning brand, Karcher. Project PR & Media will manage all PR for the domestic and professional sectors of the business.

Moose Toys qlwo joins Project PR & Media as another retainer client.  The Australian brand dominates collectibles, craft, dolls, games and youth electronics categories. They shook up the industry with Mighty Beanz and Shopkins – global hits of major proportions.

Another retainer win is Richgro, with its HQ based in WA, Project PR & Media will raise awareness for the brand, its products and its ambassador, Landscape Gardner, Charlie Albone, nationally.

Packform also joins Project PR & Media’s retainer list. It is a technology-first packaging marketplace connecting buyers with sellers seamlessly, founder Phillip Weinman said: “We are thrilled to have Project PR & Media representing us here in Australia and and in America.

“The founders have a true passion for what they do and are we have full confidence in their ability to manage the public relations for Packform.”

Hairydog is an independent, Australian owned and operated liquor company delivering quality and unique beer, wine and spirits into homes across the country.

It has appointed Project PR to manage the PR strategy, media relations, influencer outreach, celebrity ambassador engagement and ‘always on’ press office.

The Melbourne based consultancy continues to offer clients the rare opportunity to work with two experts across separate fields. Alicia is also a professional media trainer who creates tailored sessions to suit a variety of individuals needs.

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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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