Branding and design agency Principals has created a new brand identity and tone of voice system for the NSW Business Chamber as well as its growing network of affiliated businesses and regional chamber partners.
Principals Founder and Planning Director Wayde Bull said: “Despite offering an impressive range of support services to businesses for more than a century, NSW Business Chamber wasn’t well recognised by today’s business leaders and entrepreneurs. There was a complex array of unrelated brands in the market that failed to scale the profile and influence of the group.”
The solution was to create an identity that unites the NSW Business Chamber, independent regional chamber partners and commercial subsidiaries in one cohesive system across three levels.
The first level is positioned nationally and is identified as Business Australia, an all-new brand that represents a nationwide free-to-join organisation that provides advice, support, products and services to every business in Australia.
The second level applies to a state level with Business NSW becoming the new identity for the NSW Business Chamber, the state’s peak business organisation, which will continue to lobby on behalf of businesses across New South Wales.
The third level speaks to regional communities and their local chambers which will adopt the ‘Business’ title such as Business Byron Bay, Business Coffs Harbour and Business Sydney.
The shift comes at a crucial time for Australian businesses dealing with the impact of COVID-19 and Business Australia Chief Customer Experience Officer Richard Spencer notes: “Our mission is to give business owners and leaders the feeling they are supported through thick and thin, a positioning that is particularly relevant given the incredibly challenging time businesses are experiencing right now. Our new identity system will help us to cut through during the COVID-19 crisis making it easier to demonstrate the array of ways that we can help.”
Bull added: “The new brand system, anchored in common wordmarks, is bold and simple. We’re confident it will help this great organisation and its important work to really stand out, especially in the current climate.”
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]