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Reading: PNAU’s Nick Littlemore Goes Mushroom Hunting In New Kathmandu And VICE Australia Content Series, Via We Are Social
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B&T > Marketing > PNAU’s Nick Littlemore Goes Mushroom Hunting In New Kathmandu And VICE Australia Content Series, Via We Are Social
Marketing

PNAU’s Nick Littlemore Goes Mushroom Hunting In New Kathmandu And VICE Australia Content Series, Via We Are Social

Staff Writers
Published on: 10th June 2021 at 9:55 AM
Edited by Staff Writers
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Outdoor brand Kathmandu and youth media publication VICE Australia are partnering to get people out in nature with “Out there with…”, a new content platform created by socially-led creative agency We Are Social that brings to life Kathmandu’s new brand purpose “We’re Out There”.

Exploring outdoor subcultures like foraging, dog walking, and Wim Hoffing, “Out there with…” aims to highlight the benefits of the outdoors on our mood, creativity, and overall wellbeing for younger audiences.

The first episode, launching today on Kathmandu’s and  VICE Australia’s channels, sees Empire of the Sun, PNAU front-man and cultural icon Nick Littlemore, partner with foraging expert and eccentric guide Diego Bonetto, as they explore pine forests in southern NSW.

A set of photographs documenting the experience will also be released on Kathmandu’s owned channels through a range of lookbooks, social shopping assets, and educational content.

“We’re thrilled to team with VICE and We Are Social on this partnership,” said chief customer officer at Kathmandu, Eva Barrett.

“At Kathmandu we know that nature changes our brains for the better and we can’t wait to highlight just how many great subcultures there are in the outdoors.”

“Nothing is quite like discovering a place first-hand. And “Out there” is a place,” said Edu Pou, executive creative director at We Are Social.

“Exploring specific outdoor subcultures, we aim to go beyond the expected and inspire our audience to start their own journeys.”

 

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TAGGED: Kathmandu, VICE Australia, We Are Social
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By Cristina Forlani
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With over 8 years experience in the marketing and advertising industry, spanning both traditional and digital channels, I have worked with clients across a diverse client range including Beauty, Fashion, FMCG, Food&Wine, Travel / Tourism, Tech, Telco, Financial services. I’m driven by a genuine interest in people/consumers and their motivations, excited by the evolution of media, passionate about delivering insight-based ideas, focused on the development of socially-led campaigns that aim to achieve measurable goals and business results. I’m keen to make things happen, my mission is to deliver projects on time and on budget by leading a collaborative and motivated team working together to create something to be proud of. I have a proven track record in growing client revenues and agency profitability, as well as introducing new processes and tools to boost efficiency both internally and with the client. I'm an Account Director at We Are Social, a global agency. We deliver world class creative ideas with forward thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.

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