Outdoor brand Kathmandu and youth media publication VICE Australia are partnering to get people out in nature with “Out there with…”, a new content platform created by socially-led creative agency We Are Social that brings to life Kathmandu’s new brand purpose “We’re Out There”.
Exploring outdoor subcultures like foraging, dog walking, and Wim Hoffing, “Out there with…” aims to highlight the benefits of the outdoors on our mood, creativity, and overall wellbeing for younger audiences.
The first episode, launching today on Kathmandu’s and VICE Australia’s channels, sees Empire of the Sun, PNAU front-man and cultural icon Nick Littlemore, partner with foraging expert and eccentric guide Diego Bonetto, as they explore pine forests in southern NSW.
A set of photographs documenting the experience will also be released on Kathmandu’s owned channels through a range of lookbooks, social shopping assets, and educational content.
“We’re thrilled to team with VICE and We Are Social on this partnership,” said chief customer officer at Kathmandu, Eva Barrett.
“At Kathmandu we know that nature changes our brains for the better and we can’t wait to highlight just how many great subcultures there are in the outdoors.”
“Nothing is quite like discovering a place first-hand. And “Out there” is a place,” said Edu Pou, executive creative director at We Are Social.
“Exploring specific outdoor subcultures, we aim to go beyond the expected and inspire our audience to start their own journeys.”
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