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Reading: PlayStation Partners With Unexpected Gamers To Celebrate Three Year Anniversary of PS5 Via Poem
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B&T > Campaigns > PlayStation Partners With Unexpected Gamers To Celebrate Three Year Anniversary of PS5 Via Poem
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PlayStation Partners With Unexpected Gamers To Celebrate Three Year Anniversary of PS5 Via Poem

Staff Writers
Published on: 20th November 2023 at 2:03 PM
Edited by Staff Writers
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As part of the three-year anniversary celebrations of the PS5, PlayStation Australia has partnered with some of Australia’s most famous (and unexpected) gamers to discuss how gaming makes them feel and the heightened emotions it evokes.

As part of the campaign developed by Poem, Tash Sultana (Musician), Robert Whittaker (Mixed Martial Artist) (Lead Image) and Mark Samual Bonanno (Comedian, Aunty Donna) all sat down to discuss their earliest memories of gaming, how gaming makes them feel and more.

Gaming has the power to connect us and bring on emotions you don’t experience in your everyday life. Speaking on how it helps them relax, Tash Sultana said: “Gaming is such an escape for me. There are very few things where I can fully focus completely. When I play music, I can do that, and when I game, I can do that too. It’s total escapism. I lose track of time because I’m loving it – and when I’m done, I want to do it all over again.”

For Rob Whittaker, the levels of immersion available take you to other worlds like no other: “Gaming is such a big part of my life. The sense of wonder and adventure you get from exploring the new worlds on the PS5 is second to none.”

Meanwhile, Mark spoke about the immense pride he feels for the creative choices writers are enabled to take: “Gaming is like magic to me. As a storytelling device, there is nothing like it. The way in which stories can affect you in games is incredible. Being able to step into the shoes of a character and feel what they feel and make decisions that affect them and your experience is unlike any other entertainment.”

Patrick Lagana, Director of Marketing, PlayStation Australia, said “As we celebrate three years of PlayStation 5 through our latest Brand campaign “Heighten Emotions” we wanted to illustrate just how truly immersive the world of PS5 is – and so we invited a few of our friends, Tash, Rob and Mark to share with us some of the unrivalled, extraordinary emotions that gaming unlocks for them. Whether it’s the feeling of deep immersion through our innovative technology and expressive storytelling, the wonder and awe felt by the stunning visual worlds that PS5 presents – and more, PlayStation 5 delivers gaming experiences that take you beyond the every day, opening you up to feeling a whole world of unparalleled emotions.”

With amazing titles such as Horizon Forbidden West, Gran Turismo 7, God of War Ragnarök and the new Marvel’s Spider-Man 2, hardware like the next-gen PS VR2, new Access controller, Pulse Explore wireless earbuds, and the upcoming PlayStation Portal –  we’ve got all the feels about continuing to create larger than life experiences for our community,” he concluded.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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