B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • EssenceMediaCom
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Pinterest Partners with Record Labels to Bring Licensed Music to Idea Pins
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Pinterest Partners with Record Labels to Bring Licensed Music to Idea Pins
MarketingTechnology

Pinterest Partners with Record Labels to Bring Licensed Music to Idea Pins

Staff Writers
Published on: 20th October 2022 at 9:40 AM
Staff Writers
Share
3 Min Read
SHARE

Pinterest has announced new partnerships with Warner Music Group, Warner Chappell Music, Merlin, and BMG, to lets users add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.

An Idea Pin gives users the information to make a recipe, craft, or try a creator’s idea and Pinterest says the addition of music will enable creators to engage more deeply and creatively with their audience.

The new partnerships expand Pinterest’s existing royalty-free music library to include licensed popular tracks powered by B2B digital music solutions platform 7Digital. Additionally, Rumblefish is providing Pinterest with music metadata and license management services.

“Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest. We are thrilled to partner with Warner Music Group, Warner Chappell Music, Merlin, and BMG to bring the latest music tracks to our platform and elevate the content and inspiration created on Pinterest,” said Malik Ducard, Pinterest’s chief content officer.

“The future of media will be founded on music. WMG, including our publishing partners at Warner Chappell, is incredibly excited to partner with Pinterest to help inspire their users to engage, design and imagine. Together, the creative potential for Pinterest audiences will be virtually endless,” said Oana Ruxandra, chief digital officer and executive vice president, business development, at Warner Music Group.

The new catalogue of music and artists is available now on iOS and Android. Pinterest has also rolled-out a new music user experience to make it easier for Pinners and creators to find and add their favourite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.

Pinners are also able to record and edit video for up to 20 pages of content and record voice overs. So-called ghost mode transitions are now available – ideal for before-and-after shots, according to Pinterest – as well as detail pages for instructions or ingredients, interactive elements like people tagging and stickers, multi-draft save to let creators publish more ideas, export options to share content beyond Pinterest, and topic tagging – a publishing feature that helps connect content to relevant interests.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Merlin, Pinterest, Warner Music Group
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?