Pinterest has announced new partnerships with Warner Music Group, Warner Chappell Music, Merlin, and BMG, to lets users add tracks from Ed Sheeran, Silk Sonic, Anitta, and many more to their Idea Pins.
An Idea Pin gives users the information to make a recipe, craft, or try a creator’s idea and Pinterest says the addition of music will enable creators to engage more deeply and creatively with their audience.
The new partnerships expand Pinterest’s existing royalty-free music library to include licensed popular tracks powered by B2B digital music solutions platform 7Digital. Additionally, Rumblefish is providing Pinterest with music metadata and license management services.
“Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest. We are thrilled to partner with Warner Music Group, Warner Chappell Music, Merlin, and BMG to bring the latest music tracks to our platform and elevate the content and inspiration created on Pinterest,” said Malik Ducard, Pinterest’s chief content officer.
“The future of media will be founded on music. WMG, including our publishing partners at Warner Chappell, is incredibly excited to partner with Pinterest to help inspire their users to engage, design and imagine. Together, the creative potential for Pinterest audiences will be virtually endless,” said Oana Ruxandra, chief digital officer and executive vice president, business development, at Warner Music Group.
The new catalogue of music and artists is available now on iOS and Android. Pinterest has also rolled-out a new music user experience to make it easier for Pinners and creators to find and add their favourite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.
Pinners are also able to record and edit video for up to 20 pages of content and record voice overs. So-called ghost mode transitions are now available – ideal for before-and-after shots, according to Pinterest – as well as detail pages for instructions or ingredients, interactive elements like people tagging and stickers, multi-draft save to let creators publish more ideas, export options to share content beyond Pinterest, and topic tagging – a publishing feature that helps connect content to relevant interests.
