Pinterest Launches Creator Code To Keep Content Positive, Safe And Inspiring

Pinterest Launches Creator Code To Keep Content Positive, Safe And Inspiring
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The past year has seen a significant increase in hateful and harmful content across the internet. From health misinformation and political rhetoric to call-out culture, social media platforms and digital environments beyond have taken a dark turn. Pinterest wants to lead a change.

Today, Pinterest is announcing the launch of the Creator Code – a mandatory set of guidelines that lives within the platform intended to educate and build community around inclusive and compassionate content.

It’s the next move as part of Pinterest’s ongoing pursuit to build an inspiration network, and comes after a long series of tools the platform has announced – like compassionate search and health misinformation policies – to help build a more positive internet.

Along with the Creator Code, Pinterest is launching additional updates to promote a safer and more inclusive environment, including new Comment Moderation tools, its first-ever Creator Fund and a new campaign:

  • New Comment Moderation Tools: Comments are an important creator engagement tool on the platform, which is why Pinterest is introducing several new tools and features designed to provide a safer experience for Creators and Pinners including a positivity reminder to Pinners if it’s a hateful or offensive remark before posting, moderation tools using machine learning to detect and remove bad comments, new spam prevention signals and allowing creators to highlight up to three comments on published content.
  • Creator Fund: Pinterest has launched its first-ever Creator Fund, a new program to elevate Creators from underrepresented communities through financial and educational support. Pinterest partnered with Creators from diverse backgrounds, from the worlds of fashion, photography, food and travel.
  • For the Creator Code, Pinterest, in partnership with creators on the platform, developed an anthem video to celebrate. Creators are burned out from the negativity and comparison that weighs them down on other platforms. Pinterest has always been different, and the new Creator Code gives creators an even more inclusive and inspiring place to create. This campaign talks directly with creators about what it means to create in a kinder community—one where they can focus on being themselves and doing what they love most—instead of blocking trolls or muting comments.

According to Evan Sharp, Co-Founder, Chief Design and Creative Officer at Pinterest, “We’ve been building Pinterest for 11 years, and ever since our users routinely tell us that Pinterest is the ‘last positive corner of the internet’.”

“In that time, we’ve also learned that you need to design positivity into online platforms as deliberately as much as you design negativity out. The Creator Code is a human-centric way for Creators to understand how to be successful on Pinterest while using their voice to keep Pinterest positive and inclusive.”

Please login with linkedin to comment

Pinterest

Latest News

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
  • Campaigns
  • Technology

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series

Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]

Indie Agency Kaimera Expands With New Hires
  • Marketing

Indie Agency Kaimera Expands With New Hires

Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]