Boutique production company Photoplay has announced the signing of award-winning comedy performance director Frazer Bailey for representation in Australia and New Zealand.

Bailey won Gold for Direction at the BADC Awards for the hilarious Air Asia escapism campaign ‘Come Back Refreshed’ via Publicis and Silver for Millionaire’s Run ‘Prince of Nigeria’ through Brainheart.

He has also delivered laughs for Samsung with ‘Shade Dwellers’, along with attracting over four million YouTube views for Flight Centre with his ‘What If’ campaign.

Celebrated as a director with a clever knack for character casting and extracting some of the most distinctive and oddball performances on set, Bailey has worked with the country’s most respected agencies including Clemenger BBDO, Leo Burnett, Y&R, Publicis, Ogilvy and Grey Melbourne.

To view Frazer Bailey’s reel, click here

Bailey launched his career creating award-winning short films including Self Serve, selected in the Top 8 Tropfest Films of all time.

Other films include Tropfest finalists Silencer and the Studio Canal Prize-winning Glenn Owen Dodds, which screened at the world’s biggest short film festival, the Clermont Ferrand Short Film Festival.

Photoplay executive producer Oliver Lawrance said: “Frazer first caught my eye with his ability to cast unforgettable characters and for his hands-on direction that has elicited some truly irreverent and memorable performances.

“We are really excited to welcome this great talent and all-round nice guy to the roster.”

Commenting on his signing, Bailey said he’s always been a fan of Photoplay.

“They have a track record for supporting their directors with a truly collaborative approach to filmmaking, and their long-form division means they are serious about investing in this space, with three notable feature films already under their belt.”

Bailey’s first feature film, Home, is currently in development.