Photoplay Films has announced the signing of this year’s Doritos Crash the Super Bowl Australian finalist, comedy director Armand De Saint-Salvy.
The Sydney director is the country’s only hope for a winner in the global ad contest (that received 4,900 entries) with his entry ‘Doritos Manchild’ – a hilarious spot that sees a grown man succumb to childlike tantrums in pursuit of the flavoursome crisps.
Surrounded by friends with young children, De Saint-Salvy says the inspiration behind ‘Manchild’ came from common observations. “There is a child inside every man that needs to be let out every once in a while,” he explained.
A multi-talented director with a natural bent for comedy, De Saint-Salvy recently won Gold at the 2014 US PROMAX Awards for his work on the Winter Olympics promo and has directed a number of award-winning short films and commercials for clients including Lion Nathan, Soda Stream, MTV and Network Ten.
De Saint-Salvy is excited to join Photoplay citing the production house as one of the country’s most progressive: “You walk into the space and you can smell the hard work and talent. It’s like sports B.O; it’s in your face. I think that my skill-set, passion and body odour will be a great complement,” he said.
Photoplay executive producer Oliver Lawrance says: “I really like the performances and the humour in Armand’s work, he’s a motivated and talented director so I’m super pleased to have him join Photoplay”.
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