The Italian brewer’s Walk With Us campaign is set to roll out across TV, online and social and OOH.
“Sometimes we don’t appreciate the little things until they’re taken away,” says the narrator in the ad.
“Like a walk. We will return to the streets, where we live, where we love. We will take back those moments. In Italy we call this la passeggiata. Walk together with us.”
Tim Clay, UK managing director at brand owner Asahi, said: “These are strange times and circumstances that we couldn’t have imagined having to navigate through.
“The situation faced in the retail and hospitality sector is completely unprecedented, and, as a supplier to businesses of all sizes, we are on overdrive to find ways to support our valued customers – as well as the communities in which we operate.
“It will be a tricky road to recovery for many, so we continue to work with and listen to our customers to see how best we can help support them. We hope that the Walk With Us campaign resonates with both consumers and operators, as we all try to reconnect with the places and pastimes we enjoy the most.”
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