Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief.

The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth.

CMO Brief’s foundation sponsor is PwC, and the new initiative will feature each Monday in the AFR’s print edition of ‘Media & Marketing’ and online via a complimentary sign-up.

It will also include a weekly email digest of key Australian and international developments and trends for the marketing sector.

CMO Brief will be edited by Paul McIntyre (pictured above), who has covered the marketing, media and tech sectors for 25 years, most recently as MCN’s editor-at-large.

It also marks the return of McIntyre to Fairfax, who joined the AFR in 1994 to cover media and marketing. He has since held numerous roles at the title as well as The Sydney Morning Herald.

AFR editor-in-chief Michael Stutchbury said: “As technology revolutionises and disrupts how consumers behave and how business reaches them, marketing has become more central to corporate growth strategies.

“Through CMO Brief, the Financial Review seeks to cover those strategies and to give marketers a stronger voice in them. We are delighted to get Paul McIntyre back on board to help do this.”

Commenting on his new role, McIntyre said: “There’s no shortage of business and trade media reporting on the tactical side of marketing campaigns, but less about the bigger perspective on marketing’s remit at a corporate strategy level into boards and the c-suite.

“There are enormous challenges and opportunities for chief marketing officers, particularly as technology-led change continues to shake-out business strategy and the focus on customers. CMO Brief has its eye on that horizon.”




Please login with linkedin to comment

CMO Brief Paul McIntyre The Australian Financial Review

Latest News

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly
  • Media

“There Are So Many Things I Wish I Could Ask Him”: Robert Irwin Opens Up About Losing His Dad As He Fronts The March Edition Of The Australian Women’s Weekly

Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding
  • Campaigns

Tinder Celebrates LGBTQIA+ Love With The Big Tinder Wedding

Exactly one year ago, and on the five year anniversary of the marriage equality vote, Tinder announced the Big Tinder Wedding and commenced a nationwide search for queer couples who found love on the app and wanted an all-expenses-paid dream wedding. Tinder’s latest phase of the campaign aims to celebrate the colourful love stories unfolding […]

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary
  • Advertising

DDB Sydney Nabs Monkeys Creatives Emmalie Narathipakorn & Seamus McAlary

DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]