Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief.

The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth.

CMO Brief’s foundation sponsor is PwC, and the new initiative will feature each Monday in the AFR’s print edition of ‘Media & Marketing’ and online via a complimentary sign-up.

It will also include a weekly email digest of key Australian and international developments and trends for the marketing sector.

CMO Brief will be edited by Paul McIntyre (pictured above), who has covered the marketing, media and tech sectors for 25 years, most recently as MCN’s editor-at-large.

It also marks the return of McIntyre to Fairfax, who joined the AFR in 1994 to cover media and marketing. He has since held numerous roles at the title as well as The Sydney Morning Herald.

AFR editor-in-chief Michael Stutchbury said: “As technology revolutionises and disrupts how consumers behave and how business reaches them, marketing has become more central to corporate growth strategies.

“Through CMO Brief, the Financial Review seeks to cover those strategies and to give marketers a stronger voice in them. We are delighted to get Paul McIntyre back on board to help do this.”

Commenting on his new role, McIntyre said: “There’s no shortage of business and trade media reporting on the tactical side of marketing campaigns, but less about the bigger perspective on marketing’s remit at a corporate strategy level into boards and the c-suite.

“There are enormous challenges and opportunities for chief marketing officers, particularly as technology-led change continues to shake-out business strategy and the focus on customers. CMO Brief has its eye on that horizon.”