As with previous years, responsible outdoor clothing brand Patagonia is not going on sale on Black Friday, nor Cyber Monday.
The B Corporation-certified company is releasing several stories and clips that stress the impacts of mass consumption, and its impacts on the planet.
Patagonia is also asking the community to really reconsider what they need to buy during this period—a thread its extending to its physical stores, website and social media accounts.
The company is taking this a step further by placing hard-hitting, creative reminders in Nine Entertainment newspapers The Age and Sydney Morning Herald, and around the streets of Sydney and Melbourne.
The advertisements read:
“We’re all screwed
So don’t tell us that we can imagine a healthy future
Because the reality is it’s too late to fix the climate crisis
And we don’t trust anyone who says
We need to demand a livable planet
Because we don’t have a choice
(Now read this bottom up).”
“We’re in business to save our home planet,” Patagonia ANZ director Dane O’Shannasy said in a statement, “we want to use business as a tool to tackle problems and find solutions.
“There are many initiatives we’d rather be drawing attention to—the drawing down of carbon, limiting greenhouse gas emissions, reducing waste, addressing microfibre pollution—instead of encouraging rampant consumption.”
As part of Patagonia’s ‘Worn Wear’ program, the company continues to encourage customers to keep their Patagonia gear in play as long as possible.
In Australia, the company directs its community to take garments into its ‘Worn Wear Repair Hub’ at the Patagonia Sydney store, or drop them off to any other Patagonia store or mail-in for assessment and free repair.
Featured image source: Patagonia Australia/Jarrah Lynch
