Patagonia Says No To Black Friday, Cyber Monday: “Buy Less, Demand More”

Patagonia Says No To Black Friday, Cyber Monday: “Buy Less, Demand More”
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



As with previous years, responsible outdoor clothing brand Patagonia is not going on sale on Black Friday, nor Cyber Monday.

The B Corporation-certified company is releasing several stories and clips that stress the impacts of mass consumption, and its impacts on the planet.

Patagonia is also asking the community to really reconsider what they need to buy during this period—a thread its extending to its physical stores, website and social media accounts.

The company is taking this a step further by placing hard-hitting, creative reminders in Nine Entertainment newspapers The Age and Sydney Morning Herald, and around the streets of Sydney and Melbourne.

The advertisements read:

“We’re all screwed

So don’t tell us that we can imagine a healthy future

Because the reality is it’s too late to fix the climate crisis

And we don’t trust anyone who says

We need to demand a livable planet

Because we don’t have a choice

(Now read this bottom up).”

“We’re in business to save our home planet,” Patagonia ANZ director Dane O’Shannasy said in a statement, “we want to use business as a tool to tackle problems and find solutions.

“There are many initiatives we’d rather be drawing attention to—the drawing down of carbon, limiting greenhouse gas emissions, reducing waste, addressing microfibre pollution—instead of encouraging rampant consumption.”

As part of Patagonia’s ‘Worn Wear’ program, the company continues to encourage customers to keep their Patagonia gear in play as long as possible.

In Australia, the company directs its community to take garments into its ‘Worn Wear Repair Hub’ at the Patagonia Sydney store, or drop them off to any other Patagonia store or mail-in for assessment and free repair.

Featured image source: Patagonia Australia/Jarrah Lynch

Please login with linkedin to comment

black friday cyber monday Patagonia

Latest News

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine
ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]