Pat Baron becomes ECD of McCann Melbourne

Pat Baron becomes ECD of McCann Melbourne

McCann Australia has promoted one of the world’s most awarded creative directors Pat Baron to executive creative director (ECD) of McCann Melbourne.

The promotion comes after Dejan Rasic joined the agency as ECD of McCann Sydney in March.

Rasic and Baron will work together to support McCann’s national ECD, John Mescall.

L-R: Pat Baron, Ben Lilley, John Mescall

L-R: Pat Baron, Ben Lilley, John Mescall

See full release:

“11 June 2014: McCann Australia has promoted award-winning creative Pat Baron to the post of Executive Creative Director of McCann Melbourne, effective immediately.

Pat has been instrumental in the renaissance of McCann Australia, which saw the agency become the most awarded in the world in 2013 with more than 200 trophies across 15 campaigns. He played a crucial role in globally recognised campaigns such as Dumb Ways To Die for Metro Trains, Impossible Orchestra for the federal government, Guilt Trip for V/Line and the Victorian Responsible Gambling Foundation’s 100-Day Challenge.

In his new role, Pat joins McCann Sydney ECD Dejan Rasic to form one of the most awarded senior creative leadership duos in the country. Both Pat and Dejan report to national ECD John Mescall.

“Pat’s new role is more than recognition for a job (very) well done,” John Mescall said. “It’s also recognition of Pat’s hunger to continue to drive McCann’s efforts to remain on the righteous path towards being Australia’s most constantly excellent creative agency.

“As the most awarded creative director in the world over the past year and with the incredible respect he has won from our clients for his commitment to the quality of our creative product, Pat is a key player in achieving that goal.”

Pat returned to McCann Melbourne in 2012 as the agency embarked on its transformation following the merger with creative independent SMART. He began his 19-year career in London and has spent stints at Clemenger BBDO Melbourne, JWT, See as well as McCann Australia.

Advertising Age magazine’s The Awards Report 2013 named Pat Baron and John Mescall as the two highest-ranked creatives in the global advertising industry, while Metro Trains is now ranked among the top three most awarded advertisers in the world, behind global giants Unilever and Nike.

John added: “In Pat and Dejan I know we have two of the very best creative leaders in the country. We’re incredibly lucky.” “




Please login with linkedin to comment

Latest News

Multicultural Comms Agency Ethnolink Announces AI-Enhanced Multilingual Campaigns
  • Technology

Multicultural Comms Agency Ethnolink Announces AI-Enhanced Multilingual Campaigns

Multicultural communications agency Ethnolink has unveiled Ethnolink Edge, a bespoke technology platform designed to streamline the initiation, planning and execution of multilingual campaigns across Australia. This system aims to boost operational efficiency in the creation of in-language campaigns, with future enhancements set to include artificial intelligence. Costa Vasili, CEO of Ethnolink and recently recognised as […]

Gate 7 Bolsters Visit California & Brand USA Teams
  • Marketing

Gate 7 Bolsters Visit California & Brand USA Teams

Integrated tourism marketing agency Gate 7 has announced the newest addition to their team, Daniel Gervais, as director for Visit California. With an extensive background in strategic marketing and communications, Gervais brings a wealth of experience to his new role. He had a notable stint as head of marketing at Airbnb, where he played a […]

Mediahub Snares Linda Fagerlund From Carat
  • Advertising

Mediahub Snares Linda Fagerlund From Carat

Full-service agency Mediahub has appointed renowned strategist Linda Fagerlund to the newly created role of chief strategy officer in Australia and New Zealand. She will be responsible for delivering Mediahub’s trans-Tasman strategic support for key clients and will also join Mediahub’s senior leadership team. Fagerlund brings 15+ years of diverse strategy experience to the new […]

BMF’s Tom Hoskins & Dave Roberts Promoted To Group Creative Directors
  • Advertising

BMF’s Tom Hoskins & Dave Roberts Promoted To Group Creative Directors

BMF has made a series of promotions, including Dave Roberts and Tom Hoskins, to the role of group creative directors. Lead image: BMF Team Hoskins joined BMF as an award-winning creative director in 2021 with a wealth of industry experience, having worked in the UK, US, Asia, and Australia. During his time at BMF, Hoskins […]

QMS Secures Toyota, Stan, Allianz and Patties Food As Paris 2024 Launch Partners
  • Media

QMS Secures Toyota, Stan, Allianz and Patties Food As Paris 2024 Launch Partners

The digital outdoor media company, which launches it Paris 2024 network today, says it will bring Olympic and Paralympic content to 80 per cent of Australian adults. Lead image: A QMS City of Sydney digital billboard on Pitt Street, Sydney. QMS secured the rights as the official outdoor partner of the Australian Olympic and Paralympic […]

Publicis Groupe APAC Strengthens Its Senior Leadership Team With Key Appointments
  • Advertising

Publicis Groupe APAC Strengthens Its Senior Leadership Team With Key Appointments

Publicis Groupe Asia Pacific has announced four key appointments as part of its efforts to strengthen its senior leadership team to power growth in the region. Lead Image:  L-R – Jessica Farrell; Pauly Grant; Anushka Methananda These appointments are promotions from within the group, reflecting the organisation’s stance on talent recognition and its success in […]

Slew Of Promotions & A New Hire At History Will Be Kind
  • Marketing

Slew Of Promotions & A New Hire At History Will Be Kind

Award-winning creative communications agency History Will Be Kind (HWBK) has built a successful first quarter with two senior promotions and a new hire. Lead image: L-R – Lizzy Chadwick, Group Account Director; Rachael Gadgil, Group Account Director, Brooke Gascoigne, Senior Account Executive  Talented senior leads Lizzy Chadwick and Rachael Gadgil kick off the year strong […]

Latto “Talks Snack” With Menulog Via Thinkerbell
  • Campaigns

Latto “Talks Snack” With Menulog Via Thinkerbell

Australian-born on-demand delivery platform Menulog has today launched a brand new social series with US rapper Latto titled ‘Talking Snack with Latto’. Created via Thinkerbell, the social series was shot when Latto was in Australia for the first time ever, shortly after Menulog introduced the next chapter of the ‘Did Somebody Say’ Brand platform starring […]

ING Invests In Finance Partnership With Seven
  • Media

ING Invests In Finance Partnership With Seven

ING has launched a finance partnership with the Seven Network. ING’s head of consumer and market insights, Matt Bowen, will feature on daily and monthly Sunrise segments and, in weeks to come, join 7NEWS. Matt will provide viewers with expert insights into the day’s top money stories and deep dives into key finance topics to […]

Gregory Jewellers Elevates eCommerce Experience With Digital Transformation Platform Via Wonderful
  • Advertising

Gregory Jewellers Elevates eCommerce Experience With Digital Transformation Platform Via Wonderful

Jewellery brand Gregory Jewellers has launched a comprehensive digital platform with integrated eCommerce and enhanced search and discovery capabilities to deliver a more seamless experience for customers. Developed by independent digital agency Wonderful, the new platform has been optimised for mobile-first and features simplified navigation across Gregory Jewellers’ extensive product catalogue. This enables customers to […]

Carsales.com.au: We Are The Kings Of Intent
  • Media

Carsales.com.au: We Are The Kings Of Intent

With around 12 million addressable, opted-in, privacy-compliant emails of Australians, carsales doesn’t see itself as competing with other online auto classifieds businesses, instead it sees itself as in the fight with Meta, TikTok and the other global tech giants. Davor Vilusic, executive general manager – media carsales, and Stephen Kyefulumya, general manager – media product […]

by B&T Magazine

B&T Magazine