Real Insurance has awarded its creative account to the independent agency Paper Moose.
Lead image: Paper Moose Team
Since launching in 2005, Real Insurance has cemented itself as a market leader in direct insurance by providing trusted service and real value to everyday Australians.
Real Insurance has plans to evolve and re-engage its customers and will be collaborating with advertising agency Paper Moose to reimagine the formula by optimising its brand positioning in the highly competitive insurance landscape.
“What drew us to this pitch was Real Insurance’s commitment to effectiveness and their dedication to direct marketing fundamentals. We are an agency that has built a business model focused on shortening the distance between strategic ideas and results, so that’s a pretty exciting pairing, and we look forward to engaging with their audience through clever direct response creative in the coming years,” said Nick Hunter, founding CEO at Paper Moose.
With origins as a production house and design studio, Paper Moose’s strong production and creative offering, in combination with its full-service agency capabilities, made for a highly competitive pitch.
“Paper Moose’s breadth of creativity really impressed us, as well as their production capabilities. We look forward to collaborating together to drive growth across our product suite,” said Simon Hovell, chief marketing officer at Real Insurance.
Real Insurance is part of a slew of recent pitch wins for Paper Moose, including Cancer Australia, CSIRO and Mitsubishi Electric, joining the B Corp agency’s top-tier accounts.
