Pantene Makes Correlation Between Shiny Hair And Life Goals In New #FitToShine Campaign
Pantene wants Aussie women’s hair to appear shiny and strong and a range of other adjectives, and this year it’s jumping on the New Year resolutions bandwagon to make it happen.
Pantene’s fitness expert Laura Dundovic and beauty expert Ruby Golani have joined forces to show Aussie women that even the smallest of changes in 2016 can help you be #FitToShine.
And naturally one of these changes is ensuring your hair looks as lush and glamorous as these ladies:
With the campaign, Dundovic and Golani aim to show how embodying a healthy lifestyle from the inside-out can help you feel strong and confident, partnering with Pantene to share how its products help them to achieve their goals and resolutions.
“I’ve had to make changes in my life and create goals. I needed to push myself through those tough tasks to change my future,” Dundovic said.
“When you feel healthy on the inside, you have confidence on the outside and that’s why I like Pantene – it leaves my hair feeling healthy and shiny; which helps me to look good, feel better and continue to fulfil my goals.”
Golani added, “I’ve learnt throughout my career that health is a holistic approach – this includes using Pantene to protect my hair from damage and having a skincare routine that makes me look and feel my best, ready to take on life’s challenges that are thrown my way.”
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