From enjoying the breeze on a high-rise city balcony to pruning unkempt jasmine that turns gardens into time machines, Colgate-Palmolive is reminding Australians to reconnect with nature in its latest brand campaign, created by VMLY&R.
The aim of the campaign is to reignite Australians’ love of Palmolive by highlighting the link between nature and Palmolive products.
‘Find your moment with nature’ helps Aussies remember that no matter where they live, or what they’re doing, nature is always within arm’s reach.
VMLY&R worked closely with the local Colgate-Palmolive team and its APAC Division team in Hong Kong to develop the strategy and creative.
The campaign consists of three 30-second TVCs, digital, social and in-store print, and is Palmolive’s first equity campaign in eight years – reminding Aussies of what the brand stands for.
Anthony Crewes, marketing director at Colgate-Palmolive Australia, said: “at Palmolive, we genuinely believe that by growing our connection with nature – by really noticing, by really paying attention, by really spending time – we improve our lives in immeasurable ways.”
“This campaign is our way of re-connecting with our customers in Australia and New Zealand by reminding them to re-connect with nature.”
VMLY&R Australia & NZ Chief Creative Officer Paul Nagy added, “I’m a huge nature-lover, so I have a soft spot for this campaign.”
“More importantly, working with the Colgate-Palmolive team both here in Australia and in Hong Kong was a great collaborative experience that helped deliver work that feels authentic – you can’t get much more Australian than sand in your undies, right?”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]