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Reading: Palmolive Encourages Australians To ‘Find Your Moment With Nature’ Via VMLY&R
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B&T > Advertising > Palmolive Encourages Australians To ‘Find Your Moment With Nature’ Via VMLY&R
Advertising

Palmolive Encourages Australians To ‘Find Your Moment With Nature’ Via VMLY&R

Staff Writers
Published on: 8th June 2021 at 9:00 AM
Edited by Staff Writers
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From enjoying the breeze on a high-rise city balcony to pruning unkempt jasmine that turns gardens into time machines, Colgate-Palmolive is reminding Australians to reconnect with nature in its latest brand campaign, created by VMLY&R.

The aim of the campaign is to reignite Australians’ love of Palmolive by highlighting the link between nature and Palmolive products.

‘Find your moment with nature’ helps Aussies remember that no matter where they live, or what they’re doing, nature is always within arm’s reach.

https://youtu.be/IoBu7APE520

VMLY&R worked closely with the local Colgate-Palmolive team and its APAC Division team in Hong Kong to develop the strategy and creative.

The campaign consists of three 30-second TVCs, digital, social and in-store print, and is Palmolive’s first equity campaign in eight years – reminding Aussies of what the brand stands for.

Anthony Crewes, marketing director at Colgate-Palmolive Australia, said: “at Palmolive, we genuinely believe that by growing our connection with nature – by really noticing, by really paying attention, by really spending time – we improve our lives in immeasurable ways.”

“This campaign is our way of re-connecting with our customers in Australia and New Zealand by reminding them to re-connect with nature.”

VMLY&R Australia & NZ Chief Creative Officer Paul Nagy added, “I’m a huge nature-lover, so I have a soft spot for this campaign.”

“More importantly, working with the Colgate-Palmolive team both here in Australia and in Hong Kong was a great collaborative experience that helped deliver work that feels authentic – you can’t get much more Australian than sand in your undies, right?”

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TAGGED: Palmolive, VMLY&R
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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