Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But ‘Hard Questions’ About Budget Remain
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
Much like a five year old girl, B&T is refusing to put Barbie down just yet.
B&T is not responsible for any riots, jealousy or emotional pain caused by the publishing of this list.
Jobson jumps from radio to PR. Says she's looking forward to sending B&T follow-up emails on missed press releases.
How do you solve a problem like domestic violence? Innocean's work for White Ribbon was certainly a good start.
With all the debate around Australia Day, B&T's push to make the Cash Cow Australian of the Year appears all but lost.
Ubank taps Jordan Gogos for new campaign. B&T clearly not cool enough yet.
We're not saying 30 Under 30 was the cause of Akhidenor's success, but it certainly didn't hurt.
The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.
Special wins its third Grand Prix! But can they better B&T's arancini eating record?
B&T's celebrating adlanders driving social change! And, no, just buying free-range eggs doesn't put you on the list.
Two big wigs for you in today's B&T TV with a Herceg/Guerrera combo. It's a perfect duet without any actual singing.
It's this year's nominees in the B&T awards sponsorship category. Hey, don't hate us, hate the judges.
It's all the nominees in the B&T Awards social category for 2023. And, can you believe it, not one featuring a cat.
B&T's chatting diversity with TBWA's Renata Yannoulis. Stopped short of getting a star rating on the Taylor Swift movie.
It's more related adlanders who happily work together. And possible reminder if you haven't phoned your mum for a while.
Check out the finalists for best TVC for the upcoming B&T Awards. Yes, Harvey Norman can feel hard done by.
Are you like everyone in adland and never leave Bondi or Surry Hills? Here's what you've been missing in the regionals.
It's all the finalists in the B&T Awards' radio/audio category. Be sure to put on your best Alan voice when reading.
As much as B&T journos like to joke about PRs, we do try and refrain knowing we'll probably end up as one very soon.
B&T thinks the best thing about the OOH category is it's the only category with any chance of being shat on by a bird.
Here's what sent B&T Awards judges hearts into a flutter in the hotly anticipated media campaigns category.
B&T's pursuit of Australia's top CMOs continues apace. And our eyes remain peeled for any dodgy interlopers.
B&T's not entirely sure why we're running this story. But hey, you can't dismiss the catchy headline.
See what caught the eye of judges in the nominees for the B&T Awards best integrated campaign. Or didn't catch the eye.
Once again, B&T showcasing the work from B&T Award nominees. It's like the awards just without a wine waiter.
Entered but didn't get shortlisted in the B&T Awards Best Digital Campaign category? Uncover the awful truth here.
Gone are the days where the ECD chose which exotic location he (and yes it always was a he) wanted to go.
B&T struggled with the concept of connected TV for some time. We continually pointed to the power cord and frowned.
The B&T Award for Best Content Marketing Strategy contains many banks and insurers, gladly with no hidden charges.
It's the diversity category finalists for the coming B&T Awards. Which are so soon you can almost hear the Chaser boys.
B&T's hunt for Australia's top CMOs continues apace! And that's despite our love of the ones who monumentally f@cked-up.
Time to acknowledge adland's finest mentors! Saying that, B&T feels if we'd had a mentor we wouldn't be working at B&T.
It takes more than your Sunday best and some desperate pleading to sway B&T Award judges. Although every bit helps.
To win a B&T Award For Bravery you need not save a cat from a burning building, merely produce work of this calibre.
Aside from office hottie, there's only one award worth winning & that's a B&T Award. Hence the importance of this list.
B&T warns this shortlist may make for difficult or triumphant reading. Or indifferent reading if you never even entered.
There's no greater thrill than an unsolicited call from a recruiter, is there? Apart from the heavy breathing call.
It's your list of best CMOs. Alternatively, see it as a possible recruitment guide if yours is a bit of a slack arse.
B&T not sure how we feel about the great Rose Byrne starring in a Domain ad. It's probably more Kitty Flanagan's patch.