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Reading: B&T TV – Rose Herceg & Patrick Guerrera Talk Diversity, Identity & The Create Space Census
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B&T > B&T TV > B&T TV – Rose Herceg & Patrick Guerrera Talk Diversity, Identity & The Create Space Census
B&T TV

B&T TV – Rose Herceg & Patrick Guerrera Talk Diversity, Identity & The Create Space Census

Tom Fogden
Published on: 1st November 2023 at 9:16 AM
Tom Fogden
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Rose Herceg and Patrick Guerrera have not had your typical adland experiences. Both came from marginalised portions of Australia’s population and, despite some significant challenges, have risen to positions of power within the industry.

Ahead of the launch of Advertising Council Australia’s Create Space census which seeks to map the industry and quantify the industry’s diversity problem — or, hopefully, track its progress against the previous census.

Herceg, president ANZ of WPP, and Guerrera, founder and CEO of M&C Saatchi Group agency Re, spoke candidly about their respective time in advertising.

Herceg, the daughter of immigrants only speaks English at work and grew up in Sydney’s western suburbs at a time when most of her peers went on to trades or had babies. Rising to the top of a professional services industry was not in the offing.

Guerrera, meanwhile, grew up in Clovelly before it became the well-to-do suburb it is now. Plus, as a proud openly gay man, his years in advertising have been marked by bullying, discrimination and homophobia.

It is in this context that they implore everyone in advertising, even you, to fill out the Create Space census.

You can watch the shorter version of B&T’s chat with the pair below, or listen to the full 20-minute podcast on Spotify or Acast.

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TAGGED: Advertising Council Australia, Create Space, Patrick Guerrera, Re, Rose Herceg, WPP
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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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