Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

African woman using a cellphone in an office alone
B&T Magazine
Edited by B&T Magazine



Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated.

It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns.

While Ortto has been able to provide SMS to their customers in the past, this is the first time they’ve chosen a local provider that’s directly connected to Australia and New Zealand’s leading telcos. This new partnership goes beyond a messaging pipe, it creates a trusted platform for Australian/New Zealand marketers to create end-to-end automated marketing journeys, driven by analytics that continually optimise for best-practice customer engagement, experience, and results.

While both Ortto and Tall Bob help businesses across a range of industries, sizes, and use cases, they work closely with not-for-profits, service organisations, professional services, and more. Together, they bring decades of experience in data, customer communication, messaging, analytics, and now, AI.

“For an increasing number of businesses, SMS is a crucial part of marketing journeys that drive revenue,” Bridie Easton, VP of customer and operations at Ortto said. “When deciding which SMS platform we should integrate with, Tall Bob, a trusted and reliable Aussie company, was a natural go-to. Our partnership will allow Tall Bob and Ortto customers to utilise their customer data to create and send personalised SMS messages as part of omnichannel marketing campaigns and measure the impact of their SMS campaigns with easy-to-build reports and dashboards”.

“As an Australian mobile technology and business, we partner with world-leading marketing automation and businesses to deliver mobile messaging that’s more trusted and reliable. And we all know some of the remarkable software developments, from Atlassian to Canva, that have been borne from Australian ingenuity. Ortto is an impressive market leader in marketing automation, and we’re thrilled to partner with a fellow Australian technology to raise the industry standard to bring more mobile trust and reliability,” said Tall Bob CEO Ryan Berman.




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