Energy retailer Origin Energy has unveiled a new brand campaign to highlight its commitment to making energy smarter, easier, more sustainable, and more affordable for customers.

Developed by TBWA\Melbourne and Atomic 212°, the ‘Good Energy’ campaign features a refreshed logo, making the first significant change to the brand in its 18-year history. The campaign launched last weekend across TV, digital, outdoor and PR.

Origin chief marketing officer Donna Pidduck said: “Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.

“Good Energy is what we’re promising customers, and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that’s good for today, and even better for tomorrow.”

CREDITS

Client: Origin Energy

Head of brand and marketing communications: Sally Gross

Marketing communications manager: Patrice Bougouin

Brand campaign managers: Melanie McCann and Christina Pouzoulis

Brand ID manager: Eve Murfet

Senior brand designers: Daniella Acciarito and Tahle Ferguson

Social media manager: Michael Eva

Creative agency: TBWA\Melbourne

Creatives: Paul Reardon and Bruce Baldwin

Strategists: Harley Augustine and Alex Horner

Business management: Belinda Williams, Alison Bates, Vyon Contos, Melanie Sakkeus, and Emily Watt

TVC production: Janine Wertheim

Content production: Stephanie Leddin

Content directors: Harrison Webster and Max Reed

Production company: Goodoil Films

Director: Uncle Friendly

Post-production company: The Butchery/The Refinery

Editor: Tim Parrington

Photographer: Joe Wigdahl

Media agency: Atomic 212°

Media planning: Claire Fenner, Georgina Leslie, Rory Heffernan, and Andrea Cehovin

Implementation: Kate Lemoine, Emily Wilson, Aline Eloy, Gisela Chelsea, Asheda Weekes, and Elise Pektuzun

PR: Alt/Shift