Origin Energy Shows Off New-Look Brand Via TBWA\Melbourne & Atomic 212°

Origin Energy Shows Off New-Look Brand Via TBWA\Melbourne & Atomic 212°
SHARE
THIS



Energy retailer Origin Energy has unveiled a new brand campaign to highlight its commitment to making energy smarter, easier, more sustainable, and more affordable for customers.

Developed by TBWA\Melbourne and Atomic 212°, the ‘Good Energy’ campaign features a refreshed logo, making the first significant change to the brand in its 18-year history. The campaign launched last weekend across TV, digital, outdoor and PR.

Origin chief marketing officer Donna Pidduck said: “Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.

“Good Energy is what we’re promising customers, and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that’s good for today, and even better for tomorrow.”

CREDITS

Client: Origin Energy

Head of brand and marketing communications: Sally Gross

Marketing communications manager: Patrice Bougouin

Brand campaign managers: Melanie McCann and Christina Pouzoulis

Brand ID manager: Eve Murfet

Senior brand designers: Daniella Acciarito and Tahle Ferguson

Social media manager: Michael Eva

Creative agency: TBWA\Melbourne

Creatives: Paul Reardon and Bruce Baldwin

Strategists: Harley Augustine and Alex Horner

Business management: Belinda Williams, Alison Bates, Vyon Contos, Melanie Sakkeus, and Emily Watt

TVC production: Janine Wertheim

Content production: Stephanie Leddin

Content directors: Harrison Webster and Max Reed

Production company: Goodoil Films

Director: Uncle Friendly

Post-production company: The Butchery/The Refinery

Editor: Tim Parrington

Photographer: Joe Wigdahl

Media agency: Atomic 212°

Media planning: Claire Fenner, Georgina Leslie, Rory Heffernan, and Andrea Cehovin

Implementation: Kate Lemoine, Emily Wilson, Aline Eloy, Gisela Chelsea, Asheda Weekes, and Elise Pektuzun

PR: Alt/Shift

 

Please login with linkedin to comment

Atomic 212 Good Energy origin energy TBWA\Melbourne

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]