Origin Energy Shows Off New-Look Brand Via TBWA\Melbourne & Atomic 212°
Energy retailer Origin Energy has unveiled a new brand campaign to highlight its commitment to making energy smarter, easier, more sustainable, and more affordable for customers.
Developed by TBWA\Melbourne and Atomic 212°, the ‘Good Energy’ campaign features a refreshed logo, making the first significant change to the brand in its 18-year history. The campaign launched last weekend across TV, digital, outdoor and PR.
Origin chief marketing officer Donna Pidduck said: “Our customers are at the heart of everything that we do at Origin. The change to our brand serves as a reflection of our ongoing commitment to Australians.
“Good Energy is what we’re promising customers, and that means committing to giving Australians energy that is affordable, effortless and sustainable. We need to provide energy that’s good for today, and even better for tomorrow.”
CREDITS
Client: Origin Energy
Head of brand and marketing communications: Sally Gross
Marketing communications manager: Patrice Bougouin
Brand campaign managers: Melanie McCann and Christina Pouzoulis
Brand ID manager: Eve Murfet
Senior brand designers: Daniella Acciarito and Tahle Ferguson
Social media manager: Michael Eva
Creative agency: TBWA\Melbourne
Creatives: Paul Reardon and Bruce Baldwin
Strategists: Harley Augustine and Alex Horner
Business management: Belinda Williams, Alison Bates, Vyon Contos, Melanie Sakkeus, and Emily Watt
TVC production: Janine Wertheim
Content production: Stephanie Leddin
Content directors: Harrison Webster and Max Reed
Production company: Goodoil Films
Director: Uncle Friendly
Post-production company: The Butchery/The Refinery
Editor: Tim Parrington
Photographer: Joe Wigdahl
Media agency: Atomic 212°
Media planning: Claire Fenner, Georgina Leslie, Rory Heffernan, and Andrea Cehovin
Implementation: Kate Lemoine, Emily Wilson, Aline Eloy, Gisela Chelsea, Asheda Weekes, and Elise Pektuzun
PR: Alt/Shift
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