WPP-owned communications agency opr has been appointed by Sterling and Wilson Solar Australia to support the global brand’s local communications efforts, as it looks to expand its renewable energy presence in the Australian market.
Nino Tesoriero, chief counsel at opr, will be leading the relationship. He said he was delighted his team has been to support the company’s Australian growth plans.
“Sterling and Wilson Solar Limited is a leading global provider of large-scale solar projects and opr is excited to be supporting the company as it establishes itself as a long-term operator in the local market,” Tesoriero said.
“With large-scale solar projects expanding rapidly in Australia, we look forward to telling the company’s success story to people who care about Australia’s renewable energy market and future.”
opr chief executive Richard Brett added: “The opportunity to work with Sterling and Wilson Solar Limited aligns with our strategic goal to bolster our roster of clients in the renewable energy space—an area we are very passionate about.”
The appointment will see opr support the EPC provider on brand strategy and brand narrative development, digital strategy, content, media relations and issues and crisis communications.
Additionally, it will encompass government relations support on a project basis.
“We are in a time where the world’s transition to a decarbonised energy system is well underway, and SWSL has the potential to cement itself in Australia as a leader in reliable and innovative solutions that transform how the world generates energy,” Brett said.
“We’re thrilled to be the partner of choice in this storytelling journey and believe our passion for energy and sustainability make us a perfect fit.
“We know how to reach the right audiences to elevate SWSL in the conversation around the potential of large-scale solar in Australia’s energy future, at a time when the conversation is moving fast.
opr has extensive experience delivering strategic communication, stakeholder and engagement campaigns and projects for brands in the energy and renewables sector.
Sterling and Wilson Solar Australia chief executive Philip Sheridan said: “opr demonstrated a deep understanding of our brand and the renewables industry at large with a passion for the work.
“Australia is an important market for Sterling and Wilson Solar Limited as we look to expand our presence here with key local projects already underway. With opr’s strong presence in Australia backed by a broad range of offerings, we look forward to working with them to leverage these business announcements and strategically bring our brand story to life.”
Featured image source: sterlingandwilsonsolar.com