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Reading: oOh!media Scores Big With Brisbane Airport Terminal Win
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B&T > Advertising > oOh!media Scores Big With Brisbane Airport Terminal Win
Advertising

oOh!media Scores Big With Brisbane Airport Terminal Win

John Hanrahan
Published on: 26th April 2016 at 11:03 AM
John Hanrahan
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3 Min Read
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oOh!media today announced it has secured long term rights to Brisbane Airport’s Domestic Terminal Virgin Australia area, giving the out of home company exclusive rights to what has been voted Australia’s best airport.

The agreement, which will see oOh! assume rights from the incumbent on 1 July, 2016, sees it now hold exclusive advertising rights across the entire Brisbane Domestic Terminal (including the Qantas, Central and now Virgin Australia areas), the International Terminal and on Brisbane Airport Corporation’s 2700 hectares of land.

Andrew Brodie, Brisbane Airport Corporation general manager for aviation and retail management, said the decision to appoint oOh! was based on the shared vision both companies have for continued innovation in delivering products that aligned with its commitment to a quality passenger experience.

“At Brisbane Airport, we are committed to providing travellers with the best airport service standards – as demonstrated by being named the Best Airport (Australia/Pacific) in the 2016 Skytrax World Airport Awards,” Brodie said.

“We had received a number of strong proposals from the Out Of Home industry, but oOh! hasdemonstrated to us over the years that its audience led approach and digital innovation is well aligned to our customer-centric commitment.”

oOh! group director of fly, Robbie Dery, said the contract cemented oOh!’s leadership position in the important airport environment and continued to enhance the national offering which covers 10 cities, 15 terminals and 17 business lounges.

“Out Of Home media in airports gives brands an unmissable presence among the high-spend travel audience in an environment where they are more likely to engage with the advertising around them,” Dery said.

“We have invested significantly to expand that engagement beyond just rolling out digital screens, by building our offering around enhancing the passenger experience to deliver deeper and more meaningful engagement.

“We look forward to expanding our world leading innovation – supported by our digital, content and data strategy – throughout Brisbane Airport in the coming months, to help advertisers connect with all of the more than 22.8 million passengers who  travel through the airport each year.

“The addition of Brisbane Airport’s  Domestic Virgin Australia Terminal to our Fly portfolio will provide advertisers even greater ease when wanting to reach the unique and growing flyer audience.”

Under the agreement, oOh! will roll out its existing digital asset – including Metro Executive, Boulevard, Touch Down, and its latest offering, Collect & Connect TV – into the Virgin Australia terminal as soon as possible.

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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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