oOh!media has won the City of Wanneroo, located in Perth’s northern suburbs, in a long-term partnership that will deliver new Out of Home amenities for commuters and enhanced opportunities for advertisers to connect with audiences.
oOh! was awarded the contract following a tender and have installed 38 new bus shelters, with more digital assets soon to be live, in addition to providing ongoing cleaning and maintenance services.
Approximately 25 kilometres north of Perth, City of Wanneroo is one of the largest local government areas in Western Australia and home to the Yanchep National Park, a popular tourist destination.
oOh! currently works with 21 councils across Western Australia and continues to invest in installing high quality street furniture, providing contextually relevant news and information content to audiences and more than 6,000 advertising faces which help drive revenue into local economies.
Cathy O’Connor, CEO of oOh! said: “Western Australia is a key market for oOh! and we welcome the opportunity to continue our long-term relationship with the City of Wanneroo.
“As Australia’s largest Out of Home media company, our scale means we attract both national and local advertising revenues, which enables us to meet our obligations to the councils we work with in the state and the communities they serve.”
Michéle Pirozzi, national commercial director, oOh! added: “New street furniture across all 38 sites in Wanneroo has been installed and new digital assets are in the process of being launched to make public spaces better for Wanneroo citizens and provide advertisers with new ways to engage audiences.”
Please login with linkedin to commentoOh!Media
In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]