In a first of its kind for Australia, Amazon Advertising and Omnicom Media Group (OMG) has partnered on a comprehensive program.
The pogram covers retail strategy, operations, catalogue management, advertising, brand building, retail marketing & the suite of tools, analytics and insights available through the Amazon Advertising platform.
The eCommerce Accelerator Program known as OMEGA was launched this year in America with OMG and fast tracked to Australia.
The extensive training took place over 2 months culminating in competition entries where participants demonstrated the expertise learned through the program by applying it to current OMG clients.
OMG chief investment officer Kristiaan Kroon explained that, “commerce capability is critical for our clients and therefore we are investing in key points of the consumer journey with the clear purpose of growing our client’s business.”
“Nearly 70 OMG staff completed the Amazon OMEGA course and we are now one of the most certified business’ across Amazon Advertising products in Australia. Integrating this capability with all our services gives our clients a market leading advantage, which we will continue to accelerate”.
OMG had participants from all its brands led by its Resolution Digital TransAct business.
TransAct is OMG’s dedicated ecommerce practice which has rapidly grown since its launch four years ago using a proven localised framework for accelerating advertiser’s eCommerce performance and maturity.
One of the pillars of TransAct is building out a client’s presence on marketplaces, with Amazon a key focus.
This made the decision to partner with Amazon Advertising and develop the eCommerce Accelerator Program an obvious choice.
Mohammad Heidari Far, general manager at Resolution Digital said, “over the best part of four years we have been evolving our TransAct business, especially in the rapid growth area of marketplaces across the eCommerce landscape.”
“It is not only key to focus on the strategic framework but also the hands-on elements, which makes the eCommerce Accelerator Program crucial in delivering an end to end marketplace growth solution for our clients.”
By applying its proprietary framework, TransAct has been able to deliver remarkable results for OMG clients. Examples include a 13X sales uplift for a consumer electronics company on Amazon and 106 per cent increase in sales for an FMCG business, achieved through TransAct.
Gavin McColl, Resolution’s national eCommerce lead, said: “The quality of training delivered by Amazon was exceptional. This was entirely evident in the calibre of the final competition entries, something which wowed us and Amazon Advertising’s leadership.”
“The skills learned on this program are already being put into action and our clients will continue to reap the rewards of the time and effort put into the course by our people.”
