OMD Australia has launched OMD Exec Next, an internal program consisting of up-and-coming talent who will serve as an extension to the national executive team.
The program is made up of a highly selective group of national OMDers who demonstrate outstanding leadership qualities and have been identified as potential future agency leaders. The seven members, who will act as a collective for the next 12-months, undertook a rigorous selection process before being announced as the inaugural cohort of OMD Exec Nexters.
Laura Nice (left in main photo), co-CEO, OMD Australia, said, “We were overwhelmed by how many OMDers took the opportunity to put themselves forward for the OMD Exec Next program. This demonstrates the calibre of talented and passionate people that we have at OMD who are eager to contribute to the future of our agency. In line with our Performance with Integrity positioning, we are excited that this program will provide the opportunity to develop business strategies for our people, by our people.”
Sian Whitnall (right in main photo), co-CEO, OMD Australia added, “OMD Exec Next forms part of our wider people strategy that is taking a fresh approach to the way we work, grow and celebrate in a post-lockdown world. We understand, now more than ever, that diversity and inclusivity in thinking will set us up for greater success. Fresh perspectives and different ways to tackle real business challenges is what will deliver for the future of our agency, our people, and our clients. We congratulate everyone who participated in the selection process and look forward to what the next 12-months will bring for our final seven Exec Nexters.”
Matt Evans, account director, OMD Brisbane, an inaugural Exec Nexter, says of the program, “The OMD Exec Next initiative has been amazing in giving OMDers the opportunity to feed into OMD’s business challenges. It’s empowering to be able to work with the senior leaders in the business to help ensure we’re futureproofing the agency as we emerge from a post-Covid world. As a Brisbane representative in the full national group, it’s great to have a truly borderless agency approach with all offices represented. I’m proud that it is such a diverse group of people in the team and can’t wait to see how we can crack the challenge together.”
Vianna Kim, interactive director, OMD Sydney, also an inaugural Exec Nexter added, “This program is yet another way for those not in formal leadership roles to propose plans that will influence our work in a big way. The program is not only a chance to challenge myself, but also a huge opportunity to help propel OMD forward as our industry landscape continually changes. I look forward to our group drawing from our diverse perspectives to deliver practical proposals that represent the whole of OMD and will ultimately help us deliver the best work possible”.
OMD’s Exec Nexters will meet in person in the coming weeks to commence their journey on the program and tackle their first brief.
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]