You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Posted 3 hours Ago

Opinion

by B&T Magazine

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

The Rag And Famish's house chardonnay taking a real hit today as MediaCom staff celebrate new appointees.

Who doesn't love to pull a cracker at Christmas? Thirty bucks for a bad gag and an ill-fitting, highly flammable hat.

Hard Quiz proves viewers love a bit of public humiliation. Had MAFS and The Bachelor not proven it long ago.

Posted 4 hours Ago

Recommended

by B&T Magazine

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Let's face it, the global pandemic has been an unequivocal disaster. Not so for Dettol's national brand manager.

B&T's pretty sure Mark Zuckerberg has a sense of humour. If not, look forward to our retraction and apology tomorrow.

Posted 5 hours Ago

Recommended

by B&T Magazine

We adore a bit of Tay-Tay in the B&T office. We particularly like to blast underperforming staff with 'Shake it Off'.

It's always great to have a client doing good on the books. Evil is fine too, yet don't tend to get a press release.

Bleaching is absolutely fine for teeth, hair and anuses, less so for the Great Barrier Reef.

Special bosses down Harvey Norman for a new glass cabinet such is the weight of trophies it's been winning of late.

New research finds there's actually more to marketing to the Zs than Billie Eilish and TikTok videos.

We won't hear a bad word about Delta here at B&T. Even if we choose to ignore her "Mark Philippoussis period".

Look at the wide eyed excitement in the eyes of these enthusiastic dentsu interns. B&T gives it six to 12 months.

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]

Dentsu nabs DDB's Alex Hesz as global chief strategy officer. One side claiming "key hire", the other "vile traitor".

Menulog supporting musicians in latest campaign. Seemingly far less interested in the safety of its delivery drivers.

B&T will be on the couch for this weekend's annual Bathurst race. Well, let's face it, we're on the couch every weekend.

Even if you hate motor racing you'll get a laugh out of this Monkeys spot. Although you could also learn to hate less.