OMA Announces ‘News in Colour’ As Creative Collection Grand Prix Winner 2018

OMA Announces ‘News in Colour’ As Creative Collection Grand Prix Winner 2018
SHARE
THIS



The Outdoor Media Association (OMA) has announced ‘News in colour’ by News.com.au as the Creative Collection Grand Prix winner for 2018.

News.com.au has taken the top gong for simple, clever and creative use of Out of Home. The ad was created for News.com.au by Bohemia.

News.com.au was selected from over 132 Out of Home (OOH) campaigns, submitted throughout the year as part of the OMA’s Creative Collection competition.

OMA CEO Charmaine Moldrich said: “These judging sessions give us the opportunity to not only see the best campaigns in market, but also to discuss and debate the best use of OOH.

“Again, this year we were inspired by the creativity of our fellow advertising channels and their ability to use our medium to its fullest potential.

“The one thing that remains constant is the unanimous agreement that when it comes to great OOH, it’s simplistic and clever creative that wins each time”.

News_in_Colour_1

While News.com.au took out the top gong, honourable mentions were also given to Lion Drink and Dairy for Yoplait “Y” words and Jetstar for “All eye want for Christmas”.

Sanofi senior brand manage and Grand Prix judge Tammie Oon said: “Outdoor is the litmus test for marketing at its best; achieving scale, impact and effectiveness in mere seconds.

“While News.com.au was crowned the best of the best for 2018 for its ability to combine technology with creativity, “Y” words from Yoplait showcased how simplicity in visuals and messaging can deliver great cut through and impact fusing strong copy with a great creative visual”/

Also judged on the day was the 2018 Creative Collection quarter four, which attracted 34 submissions from OMA members including APN Outdoor, JCDecaux, oOh!media, QMS Media and TorchMedia.

M&C Saatchi group creative director Andy Flemming said: “I’ve always loved Outdoor. It’s still the purest form of advertising and, in my opinion, one of the toughest to get right.

“Campaigns such as ‘Shot on iPhone’, ‘Hello Boys’ and the sublime ‘pointing boy’ for British Airways show that a simple idea can do more for a brand than god knows how many social media content paradigm shifters.

“As such, it was great to sit down and, let’s be honest, fight like hell with a bunch of jurors with that same love.

The winners didn’t need multiple headlines, confusing visuals and body copy. They were simple. They were eye-catching. And that’s why they won”.

2018 Grand Prix judges:

  • Andy Flemming, Group Creative Director, M&C Saatchi
  • Peter Grose, Sydney Head of Investment, Ikon Communications
  • Bryan Magee, Managing Director, Posterscope
  • Rob Martin Murphy, Executive Creative Director, Ikon Communications
  • Tammie Oon, Senior Brand Manager, Sanofi
  • Tom Ormes, Founder and Creative Director, DO. Agency
  • Charles Parry-Okeden, CEO, ECN International

2018 Creative Collection quarter four judges:

  • Andy Flemming, Group Creative Director, M&C Saatchi
  • Matthew Knopp, Trade Marketing Manager, oOh!media
  • Bryan Magee, Managing Director, Posterscope
  • Nikki Young, Advertising and New Business Manager Retail, Sydney Airport

Please login with linkedin to comment

news.com.au OMA

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

Meta Works With Now We Collide To Champion Aussie Small Businesses
  • Campaigns
  • Technology

Meta Works With Now We Collide To Champion Aussie Small Businesses

Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]