B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: OMA Announces ‘News in Colour’ As Creative Collection Grand Prix Winner 2018
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > OMA Announces ‘News in Colour’ As Creative Collection Grand Prix Winner 2018
Campaigns

OMA Announces ‘News in Colour’ As Creative Collection Grand Prix Winner 2018

Staff Writers
Published on: 18th February 2019 at 12:09 PM
Staff Writers
Share
4 Min Read
SHARE

The Outdoor Media Association (OMA) has announced ‘News in colour’ by News.com.au as the Creative Collection Grand Prix winner for 2018.

News.com.au has taken the top gong for simple, clever and creative use of Out of Home. The ad was created for News.com.au by Bohemia.

News.com.au was selected from over 132 Out of Home (OOH) campaigns, submitted throughout the year as part of the OMA’s Creative Collection competition.

OMA CEO Charmaine Moldrich said: “These judging sessions give us the opportunity to not only see the best campaigns in market, but also to discuss and debate the best use of OOH.

“Again, this year we were inspired by the creativity of our fellow advertising channels and their ability to use our medium to its fullest potential.

“The one thing that remains constant is the unanimous agreement that when it comes to great OOH, it’s simplistic and clever creative that wins each time”.

News_in_Colour_1

While News.com.au took out the top gong, honourable mentions were also given to Lion Drink and Dairy for Yoplait “Y” words and Jetstar for “All eye want for Christmas”.

Sanofi senior brand manage and Grand Prix judge Tammie Oon said: “Outdoor is the litmus test for marketing at its best; achieving scale, impact and effectiveness in mere seconds.

“While News.com.au was crowned the best of the best for 2018 for its ability to combine technology with creativity, “Y” words from Yoplait showcased how simplicity in visuals and messaging can deliver great cut through and impact fusing strong copy with a great creative visual”/

Also judged on the day was the 2018 Creative Collection quarter four, which attracted 34 submissions from OMA members including APN Outdoor, JCDecaux, oOh!media, QMS Media and TorchMedia.

M&C Saatchi group creative director Andy Flemming said: “I’ve always loved Outdoor. It’s still the purest form of advertising and, in my opinion, one of the toughest to get right.

“Campaigns such as ‘Shot on iPhone’, ‘Hello Boys’ and the sublime ‘pointing boy’ for British Airways show that a simple idea can do more for a brand than god knows how many social media content paradigm shifters.

“As such, it was great to sit down and, let’s be honest, fight like hell with a bunch of jurors with that same love.

The winners didn’t need multiple headlines, confusing visuals and body copy. They were simple. They were eye-catching. And that’s why they won”.

2018 Grand Prix judges:

  • Andy Flemming, Group Creative Director, M&C Saatchi
  • Peter Grose, Sydney Head of Investment, Ikon Communications
  • Bryan Magee, Managing Director, Posterscope
  • Rob Martin Murphy, Executive Creative Director, Ikon Communications
  • Tammie Oon, Senior Brand Manager, Sanofi
  • Tom Ormes, Founder and Creative Director, DO. Agency
  • Charles Parry-Okeden, CEO, ECN International

2018 Creative Collection quarter four judges:

  • Andy Flemming, Group Creative Director, M&C Saatchi
  • Matthew Knopp, Trade Marketing Manager, oOh!media
  • Bryan Magee, Managing Director, Posterscope
  • Nikki Young, Advertising and New Business Manager Retail, Sydney Airport
Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: news.com.au, OMA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?