Novated Lease Australia (NLA), a leading provider of novated leasing services throughout Australia, is showing Australians how they can affordably drive their dream cars with an integrated ad campaign across TV, digital, social and digital OOH featuring Olympian and Paralympian athletes.
Kyle Chalmers, Sally Pearson and Brenden Hall, and champion badminton player Gronya Summerville appear in the spot that aims to get working Aussies who may not know what novated leasing is to consider NLA as a way to lease the car they’ve always wanted.
“Traditionally, the pursuit of finding the perfect vehicle has meant years of saving or paying using a car loan and after-tax money. Novated leasing has changed that by making it possible for Australians to drive a brand new car with just a small upfront payment,” said Bevan Guest, CEO of Novated Lease Australia.
“Not only that, but the ability to bundle finance and running costs, save on GST, and pay from your pre-tax income also makes driving your dream car accessible and realistic. The only challenge is choosing what to drive”.
Joel Chapman, founder and creative director at Sydney agency Bounce Creative, said that the strategy for the campaign was developed to showcase the link between elite athletes chasing their dreams and Aussies chasing their dream car.
“Crafting the Find Your Drive platform for the campaign was an exciting journey for us to collaborate on. We’re confident that it allows the brand to deliver both an authentic partnership, and an ongoing platform for Novated Lease Australia to celebrate giving everyday Aussies access to elite vehicles”.
Novated Lease Australia has helped thousands of customers save money by novated leasing vehicles and bundling essential car payments such as petrol, electricity, insurance, and services into their pre-tax salary.
The company has also helped people all over Australia make the switch from diesel or petrol cars to electric vehicles (EVs), allowing them to take advantage of Federal Government EV incentives without the burden of a large upfront payment.
