B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ogilvy Unveils NSW Government’s Latest COVID PSA “Little Things”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Ogilvy Unveils NSW Government’s Latest COVID PSA “Little Things”
Campaigns

Ogilvy Unveils NSW Government’s Latest COVID PSA “Little Things”

Staff Writers
Published on: 26th May 2022 at 3:25 PM
Staff Writers
Share
3 Min Read
SHARE

Ogilvy’s latest campaign for the NSW Government, “Little Things”, dramatises the idea of the little things that everyone should be doing to make a big difference to COVID safe life this winter.

The OLV, social, radio, digital and OOH campaign was brought to life by creating miniature worlds, where COVID safety objects became the hero of the piece, seamlessly integrating with their surroundings – showing how non-invasive these everyday items and behaviours can be to our worlds, despite making a huge impact.

To help reduce the spread of COVID-19 and flu over winter, the campaign is aimed at overcoming the community’s general sense of COVID fatigue, whilst motivating them to continue to do the little things, that make a big difference in keeping the community healthy and safe.

https://www.youtube.com/watch?app=desktop&v=bXui1rYGp2M

Nathan Quailey, general manager Ogilvy Australia said: “We’ve partnered with the team at the NSW Department of Customer Service since the height of the pandemic, and we have never met a more resilient team of people. A constantly changing world where health advice needs to move at a pretty unnatural speed, means we’ve spent quite a lot of time together, trying our best to read the temperature of NSW and frame messaging that’s going to be most impactful and well received.”

The Little Things worlds are also a true testament to the skills and imagination of everyone who worked on them.

The miniature worlds were expertly crafted in partnership with Photoplay and Dropbear, using a mix of 3D printing, skilled model painters and set designers to build scenarios that were completely to scale in relation to COVID objects – from a basketball painted on the head of a pin, and dumplings smaller than a grain of rice, to skateboards fashioned from RAT tests and tissue packet couches.

Toby Talbot, chief creative officer Ogilvy Network ANZ added, “Two years of COVID have left us somewhat jaded by hearing about it in the media, so we took a distinctly non-preachy approach (something that was backed up by research) in this new campaign and made it all about ‘living with COVID’. So, in a charming way, we’re going to help people see that just doing ‘the little things’ helps keep us COVID safe. Integrating real face masks and RAT tests into little dioramas of miniature people feels like a fresh new take to us, and we’re delighted with the result”.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: covid, NSW Government, Ogilvy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?