Well-heeled Dubai diners will be able to present their fine-dining bills at McDonald’s restaurants in the Gulf State and receive free food in return, in a new oddball campaign from FP7/McCann.
McDonald’s UAE has launched the “After-Dinner Dinner” promotion in which customers who are still peckish after dining in fancy restaurants will be able to get free food to keep the wolves away. Customers can score a free chicken burger, cheeseburger or combo meal if they present a receipt totalling more than 600 AED ($AU250).
“I’ve always gone to McDonald’s after some kind of event or outing because I’m guaranteed good food and a good time,” said Federico Fanti, chief creative officer at FP7/McCann. “So, when the team noticed that we all do the same thing, we knew that there was an insightful idea here. The fact that it’s the fine dining bill that unlocked the promotion made it witty and fun to engage with.”
The campaign includes a range of out-of-home posters.
Credits
Client: McDonald’s-UAE
Agency: FP7/McCann
Chief Creative Officer: Federico Fanti
Executive Creative Director: Aunindo Sen
Creative Director: Alexander Rodrigues
Associate Creative Director Art: Jonathan Cruz
Associate Creative Director Art: German Espitia
Associate Creative Director Copy: Aliza Siddiqi
Senior Copywriter: Nikita Bocharov
Art Director: Roy Sebastian
Group Account Director: Sana Omran
Account Director: Amr Lotfy
Account Executive: Giorgio Balaa
Social Producer: Abdelrahman Abdelsalam
Social Content Creator: Mel Abrera
Project Manager: Fernanda Stein
Senior Editor: Deydson Rocha
Motion Graphic Designer: Guilherme Silva
Motion Graphics Designer: Aashim Kadayikkal
