Food delivery service Uber Eats has again managed to pull some serious A-list talent into its ads, unveiling its latest work starring Kim Kardashian and Kath and Kim’s very own Sharon Strzelecki (aka actor Magda Szubanski).
The work is by creative agency Special Group and sees both Kardashian and Strzelecki don the famous netball skirt and bib as the two struggle with poor Sharon’s Aussie accent.
According to a report on last night’s The Sunday Project, the ad was shot in Los Angeles over 12 hours and apparently involved some 150 staffers.
Kardashian’s inclusion certainly adds to a list of A-listers who’ve signed-up to appear in the brand’s campaigns including Rafael Nadal, Rebel Wilson, Ruby Rose, John Farnham and Jimmy Barnes.
Check out the latest work below:
Georgie Jeffreys, head of marketing APAC, Uber Eats commented: “This is the third year of the ‘Tonight, I’ll be eating’ campaign and we’re thrilled to have stars of Magda and Kim’s calibre involved. Being able to leverage world-class talent while maintaining our iconic Australian flavour to hero 12 of our top restaurant partners is important to us and a key part of our campaign construct. We’re delighted at the response we’ve already received and are excited to drop even more Sharon and Kim creative very soon.”
Magda Szubanski added:“With both elite netball and indoor cricket commitments to juggle, Sharon doesn’t normally agree to starring in commercials. But with a concept and scripts as funny as these, she jumped at the chance.”
Tom Martin, ECD & partner, Special Group added: “It’s a testament to the amazing team at Uber Eats who constantly push where this campaign can go,” said . “We hope the public love ‘Sharon & Kim’ and look forward to producing more exciting work for Uber Eats in the near future.”
Julian Schreiber, ECD & partner, Special Group said: “Pulling this one off came with an extra degree of difficulty. But thanks to both Kim and Magda’s willingness to have fun with their personas and really embrace the situation – the ads turned out very noice.”
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]