A Greenpeace activist and former Cannes Lions winner interrupted Cannes’ opening ceremony last night to call out ad agencies for working with the fossil fuel industry and being complicit in spreading disinformation around the climate and promoting their polluting products.
Greenpeace activist and former Cannes Lions winner for his work with cars and airlines, Gustav Martner (pictured below), took the stage and unfolded a banner that read “No awards on a dead planet, Ban Fossil Ads!”
The protest follows news today that Australia’s own leading industry bodies Advertising Council Australia (ACA), the Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA) have today announced their commitment to supporting Ad Net Zero in Australia – a global initiative to drive advertising’s response to the climate crisis.
Martner was quoted on Greenpeace’s website as having said: “As a former head of a creative agency, I know the power of advertising and sponsorship in mobilising people or distracting them from crucial issues. My job was to use my ideas to help polluters sell products that are killing the planet and the people. For too long, ad agencies have escaped their responsibilities towards the climate crisis, now they must cut ties with the fossil fuel industry. Cannes Lions claims to be the ‘Home of creativity’, I’m here to say there’s no creativity on a dead planet.”
Since the Paris Agreement at least 300 awards have been given out in Cannes to advertising for more air travel, to oil companies that greenwash and to ads that make cars with polluting combustion engines more desirable.
PR and advertising holdings and agencies present in this event and have recently announced they will commit to achieving ‘carbon neutrality’ (net zero) and internal sustainability policies. However, all these firms continue to work for the fossil fuel industry helping them promote their image and the alleged environmental virtues of oil and fossil gas and, as a result, block the rapid climate action required.
Silvia Pastorelli, EU climate and energy campaigner and lead organiser of the ECI commented: “Just like tobacco companies, the fossil fuel industry makes profit on the back of people’s suffering. With it, they buy unique access to media via advertisements that shape narratives to keep us hooked on oil. But even in the face of appalling environmental consequences, wars and neo-colonialism, advertising agencies choose to keep colluding with climate criminals. As a result, the whole advertising industry is tinged with environmental crimes that can be stopped with bold action, like a ban of fossil fuel advertising and sponsorship in the EU.”
Luisa Dalli (lead image) is a senior strategist at Havas Media Group. In this guest post, Dalli says Australia didn’t merely elect the Albanese government but it also shone a bright light on where we are and what we want as a nation… It’s been two months since Australia’s federal election, yet the underling feeling […]
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]