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Reading: Nissan makes surprise entry to smartwatch race
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B&T > Marketing > Nissan makes surprise entry to smartwatch race
Marketing

Nissan makes surprise entry to smartwatch race

Staff Writers
Published on: 10th September 2013 at 11:14 AM
Staff Writers
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Car maker Nissan is the latest surprise entrant to the smartwatch arms race currently consuming tech manufacturers, unveiling the Nismo at the Frankfurt Motor Show.

The revelation of the new gadget comes just days after Samsung became the first big player to enter the fray with its Galaxy Gear offering last week, while Apple is widely rumoured to launch its own offering along with the latest iPhone tomorrow.

Sceptics are uncertain exactly what appeal most of these devices will have across the wider community, but the Nismo appears to offer a practical advantage by monitoring not only the biometrics of the user, but also the car as well.

Nissan will also be able to send tailored messages to the watches, whilst the developers hope to be able to include ECG heart monitoring and EEG brainwave monitoring technology in the future, along with body temperature.

Gareth Dunsmore, marketing communications general manager, Nissan Europe, said: "Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our Nismo brand more accessible.

“On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo athletes, and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."

Connectivity in car is one of the key battlegrounds among manufacturers, with apps and internet functionality being rolled out, with apps like Pandora and Google Maps already integrated into some models.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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