Nine’s Beauty And The Geek Is A MAFS Palate Cleanser With Heart

Nine’s Beauty And The Geek Is A MAFS Palate Cleanser With Heart

Nine’s Beauty And The Geek is a nice palate cleanser to the insanity and genius of Married At First and this season has seen the show lean even further into wholesome vibes and away from high drama.

The show’s executive producer, AJ Johnson (main photo), is a real fan of the concept and explains that the format lends itself to some really sweet moments: “It’s a show where people get to watch worlds collide and learn from each other,” he explained.

Johnson’s also proud of the redevelopment of the show, before the Sophie Monk era and rejig. The ‘Geek’ contestants felt embellished. These days, the ‘Geeks’ consist of men who seem like the kind of guys you know, and it does make for a more realistic viewing.

Johnson told B&T, “The geeks have changed so much, and geeks rule the world now! So we needed to look at how we were representing them.”

“The show has some truly beautiful moments where people reveal the truth and talk about their rough runs”, he explained.

Beauty And The Geek

Beauty And The Geek

Still, despite the show’s warm vibes, it hasn’t done as well this year as last. It’s been down in the ratings and in comparison to Married At First Sight, which is the opposite of wholesome. It isn’t reaching those numbers.

Johnson attributes the downswing in ratings to consumer habits. It is true the way people watch shows has changed. Families aren’t camped around their television; they are on laptops, tablets and streaming in their rooms.

He said: “Ratings are down across the board this year, compared to last year. But I expect our BVOD to be massive.”

Johnson’s assumption is correct; the show is seeing a huge lift in BVOD, so while the show might be drawing between 400k-500k on average, it’s reaching about 700k+ on BVOD.  This means the show is still reaching a very big audience.

Beauty And The Geek still has a very strong audience, and the revamped format is now being used across the world. Something Johnson rightfully takes great pride in, and he said: “They’ve taken our redevelopment and are using it across the world.

“This season, it felt like we learnt from last season and saw what worked and refined it.”

It also doesn’t hurt that the show has Sophie Monk as a host, who always brings warmth and charisma to everything she does, but why is she such a perfect fit for Beauty And The Geek? Well, Johnson puts that down to a few things, “I think she brings a bit of both! She brings beauty and geek. She’s genuinely invested in the show, and that shines through,” he said.

Sophie Monk

Sophie Monk

So what are Johnson’s hopes and dreams for the show? Well, they are pretty bloody wholesome. He just wants to keep making a show he loves, “We want this to continue for years; we feel like this new format and how we’ve adapted it with Nine is working well,” he explained.

And honestly what’s more beautiful and geeky than that?




Please login with linkedin to comment

Beauty and the Geek Nine sophie monk

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]