Nine Wins TV Ad Revenue Race For The First Time In 13 Years
Channel Nine’s attempt to dislodge arch-rival Seven from the top of the TV heap appears to be working with news out today the network’s taken the TV revenue crown for the first time in 13 years.
According to data from KPMG and published on Fairfax Media today, Nine was the most profitable of the networks in the six months to December 2017.
Nine’s share of the market for 2017 increased to 38.3 per cent, while Seven wasn’t far behind with 37.9 per cent. The embattled Ten Network had to settle for 23.8 per cent.
It follows a report out today by industry body Think TV that found TV advertising revenue was $2.17 billion in the six months to December 2017.
However, as B&T reported on Friday, Seven was the top network for 2017 when it came to ratings.
In a statement, Nine CEO, Hugh Marks, said the network’s focus was on delivering the “demographics that matter most to advertisers”.
“It is a clear signal of the significant business impact that reaching the right audiences is having for advertisers.
“As we move into 2018, I am excited by the strong performance of the new season of Married at First Sight across both television and digital and the year on year growth we have seen on both platforms.
“This sets Nine up for another strong year as we continue to evolve and transform our business,” Marks said.
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