Nine has announced three major sponsors for the return of this year’s Australian Ninja Warrior that kicks-off this Sunday night.
The second season of Australian Ninja Warrior will see major brands KFC and Berocca returning, while new sponsor Mazda has also joined-up.
“Australian Ninja Warrior was the breakout television hit of 2017 and it will once again be a powerhouse franchise for Nine in 2018,” said Michael Stephenson, chief sales officer at Nine.
“We are thrilled that not only are KFC and Berocca returning, we now have the likes of Mazda all wanting to be part of what has become a television sensation here and around the world.”
As part of their sponsorship KFC will have on-ground branding over the course, in particular, the Ninja Support Crew area on Ninja Island.
Berocca will also have on-ground branding as well as an integrated consumer promotion, and for a second year will have ownership of the “performance of the night” replay in the show and online. Mazda is the other sponsor to take out on-ground branding and will also have Ninjas featuring in integrated TVCs specifically made for the show.
All sponsors have key spots around the show. This year Australian Ninja Warrior also has key local sponsorships, with the University of Adelaide sponsoring in Adelaide and Alinta Energy sponsoring in Perth and Brisbane.
This year Australian Ninja Warrior will see 300 ordinary mums and dads, doctors, tradies, athletes and celebrities competing in the quest for one goal: to claim the crown of Australia’s first Ninja Warrior.
The show features a diverse range of competitors who will line up to take their shot at the most difficult obstacle course in the world, with Rebecca Maddern, Ben Fordham and Freddie Flintoff calling their every move on Ninja Island.
The second season of Australian Ninja Warrior debuts this Sunday, July 8, at 7.00pm on Nine and 9Now.
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]