Nine today announced plans to expand its e-commerce media solutions across its entire editorial portfolio of online news brands.
Advertisers will be able to embed their products into “trusted environments” and “benefit from the online sales generated by referrals from Nine’s extensive multi-platform network”, it said.
Nine says affiliate marketing is an effective performance channel for brands to drive sales acquisitions. SMI sized the affiliate market in Australia as being worth $74m in FY23, growing 20 per cent on the prior year.
Nine entered the e-commerce space with the launch of product reviews in November 2022 – a site in the nine.com.au network dedicated to helping consumers make smart shopping decisions across a diverse range of trending and practical consumer products through expert reviews, curated gift guides and information on all the best savings deals.
Following the success of product reviews, Nine will evolve the opportunities available to a broad cross-section of brands to integrate their products into product reviews content.
It will also establish a dedicated stand-alone e-commerce division to expand Nine’s e-commerce content proposition and brand solutions across the broader Nine Publishing brands of The Sydney Morning Herald, The Age, Brisbane Times, and WAToday.
Nine’s digital network of websites reaches a de-duplicated audience of 16.4 million Australians every month, Nine is uniquely positioned to connect consumers with purchase intent with consumer products and services.
Nine’s expanded e-commerce content proposition will span tech, travel, style, beauty, parenting, living, kitchen, health and fitness, with other verticals to follow later.
Nick Young, Nine’s commercial director – Digital, said: “Nine is a full-funnel marketing powerhouse, providing unparalleled reach of Australians and market leading brand-building solutions right the way through to an expanding performance and e-commerce platform.Our trusted content written by experts in their fields provides valuable information to help inform purchase decisions. Now we invite brands to help us connect this valuable audience with your products and services.”
