Nine has announced that one of Australia’s most senior and respected sales leaders, Andrea Salmon, has been appointed as the director of sales – Melbourne.
Salmon will have responsibility for Nine’s metro, regional, streaming and on-demand TV, radio, print and digital publishing teams. Together with Nine’s Powered, she will help brands create big ideas and deliver better business results by leveraging Nine’s unique suite of assets and unrivalled scale.
Salmon has been one of Melbourne’s most senior media executives for over 20 years, having previously been the director of sales in Melbourne for Southern Cross Austereo and Bauer (ACP). Her most recent role was the director of sales – radio at Southern Cross Austereo, where she had responsibility for the national sales team.
“Nine has the most senior media sales team in Australia. We are obsessed with attracting the most innovative leaders in the market, and there is no one better than Andrea. There isn’t a more perfect person in the country for this massive role,” said Michael Stephenson, Nine’s chief sales officer.
“The media industry is constantly evolving and innovating to deliver clients even better outcomes and Nine is at the forefront. I’m very excited to join the incredible team at Nine and to represent their unparalleled line up of media assets,” said Salmon.
Salmon will begin her new role on January 22. She takes on the position previously held by Sam Brennan, who has taken on a new role as Director of Strategic Partnerships – Retail Media, leading Nine’s Retail Media Partnership Program RTLX.
