Do You Have Nightmares About Being Naked In Public? Here’s Your Ad!

Published on: 22nd September 2017 at 7:54 AM

Staff Writers

1 Min Read

UK outdoor wear company Craghoppers has unveiled its latest campaign that plays on our (apparent) fears of being naked in public.

The rather odd spot, titled the ‘The Trouserless Nightmare’, is the brainchild of London agency Pablo and plays on the nightmare scenario of not only being lost in a creepy forest, but being lost in a creepy forest with no pants on.

Apparently, going trousers-free is one of the most common nightmare scenarios for many people and Craghoppers use the fear to try and flog its range of outdoor wear. Still, it’s beautifully shot, if slightly weird. Check it out below:

https://www.youtube.com/watch?v=URNAi8odA64

TAGGED: Ad campaigns

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.