News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
SHARE
THIS



News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney.

News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and some of Australia’s most renowned chefs and food and lifestyle industry leaders.

Nilsson said: “Food is at the centre of consumers’ lives and influences decision making across many categories. For the discerning delicious. audience it really is all about discovery, which makes it more important than ever that we deliver the quality and breadth of content and product offering this audience craves. 

delicious. has been at the forefront of all that is cutting edge in Australian food for over a decade and when we launched delicious.com.au three years ago we set a clear goal, to lead the premium food and lifestyle category. The site has doubled its audience year-on-year and we’re very proud to have reached and firmly established our leading position. The refresh of the website and the introduction of a range of enhancements are reflective of the continued growth and expansion of the delicious. eco-system in its entirety.”

delicious.com.au has been completely refreshed with key functionality updates to better service the needs of the site’s growing audience and improve both the customer experience and the available advertiser product suite.

New features include a clean and contemporary design to hero lifestyle content alongside recipes; improved search, navigation and filtering to enhance overall user experience; new commercial opportunities across branded content and News Native Networks; and restaurant booking functionality in partnership with Dimmi. 

The launch of delicious.Travel strengthens the brand’s lifestyle offering to deliver a market-leading travel content destination through the lens of food, across all of the delicious. brand touchpoints from digital, video, social and print.

MasterChef star, chef and traveller George Calombaris has been appointed delicious.Travel editor-at-large with a new monthly column that will round up the best spots to visit in his destination of the moment.

delicious. Travel will also be powered by a strong group of food-travel expert contributors including Andrew McConnell, Christine Manfield, Colin Fassnidge, Hayden Quinn, Madeleine West, Matt Preston and Rick Stein. 

Helloworld Travel has signed on as the platinum launch partner of delicious.Travel.

 McCallum said: “Food influences where we go, how we get there, what we spend and how much fun we have. The delicious. audience has long been adventurous and affluent, seeking out new experiences, tastes, people and cultural experiences. With our new travel offering we are perfectly positioned as a platform to cater to the travel boom in a credible and broad-reaching way.

“We’re so pleased to have the travel professionals, Helloworld Travel, on board as our launch partner giving our readers even more opportunities to discover the most delicious destinations and experiences.”

Helloworld Travel head of marketing Dominique Dalton said: “Helloworld Travel is delighted to be partnering with delicious. We are excited to have the opportunity to be involved in the integration of travel within the lifestyle environment of food and cuisine, as we know these areas are strongly linked. Food is becoming an important factor and motivator for travel choice and we are happy to be involved with delicious. as a premium media outlet to showcase the most amazing and ground-breaking culinary trends around the world.” 

As part of the new site enhancements, the delicious. Eat Out vertical, Australia’s most comprehensive guide to eating out, has partnered with leading restaurant reservations site Dimmi to bring restaurant booking functionality to delicious.com.au. Now live, all Dimmi partner restaurants can be easily booked any time and any day directly from reviews and listings within delicious. Eat Out. 

In line with the website refresh Studio delicious., the brand’s editorially driven lifestyle video content, will launch a range of new programming including delicious. Hot Spots – quick snapshots of new or must-visit food destinations; What is this? – entertaining animated graphic videos explaining differences between ingredients; delicious. Test Drives – the delicious. team will test drive exciting new products; Meet your Maker – exploring how an artisan, a distiller, a baker, etc, creates a unique or interesting artisanal product; and Master Class – how-to content from engaging experts.

Please login with linkedin to comment

delicious News Corp

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.