News Corp Australia has appointed Louise Cooper (Main photo) director of data strategy & management to lead its enterprise-wide data strategy.
The appointment strengthens the significant investment in the capabilities underpinning the company’s digital-first approach.
In this new role, Cooper brings to News Corp Australia more than 15-years’ data experience across various industries including insurance and financial services, telecommunications, energy and aviation. She joins from Qantas, where she headed data analytics, insights and AI.
Cooper’s wide-ranging role will see her responsible for the company’s data needs across the entire business.
News Corp Australia’s chief technology officer, data and digital, Julian Delany said: “Data has become the engine room that informs decision making across our enterprise and we are committed to amplifying our focus beyond where we are today,
“This is undoubtedly one of our businesses’ most valuable assets, bringing enormous strategic value and a significant point of difference for News Corp Australia as we continue to grow our capabilities, business insights and new revenue opportunities.”
Cooper said: “I’m excited to be joining News Corp Australia where data is such an important strategic asset and where there’s a genuine commitment to it.
“I’m confident my experience in modernising data platforms and building customer-centric solutions will help enable growth through meaningful insights.
