Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement.
You can read the report in full here.
The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per cent of women want men to help address gender inequality issues, yet less than half of men indicated being ready to help.
“The problem of widespread gender inequality is no secret, but our latest research is a powerful reminder that the advances the world has made to combat this discrimination can be easily lost if we are not careful,” said Yvonne van Bokhoven, executive vice president at LEWIS. “We need everyone, men and women, to take steps now to empower women by speaking up, being allies and working to address systemic gender inequalities.”
Acknowledging the problem isn’t enough. Women are looking for active support to combat inequality. Nearly four 10 (39 per cent) women say men should speak out against gender inequality when they witness it. One third (33 per cent) want men to take on more household duties.
The disproportionate impact of COVID on women is abundantly clear:
- More stress: 24 per cent of women reported they were required to take on new duties as part of their job compared to 22 per cent of men. Women also indicated seeing a greater increase in their housework and childcare responsibilities compared to their male counterparts.
- Fewer benefits: Male employees said they saw more opportunities for financial raises (13 per cent) than did female employees (11 per cent), and over a quarter of women agree they have been overlooked for a promotion because they have children vs 16 per cent of men.
- Job insecurity: 14 per cent of women surveyed reported being furloughed during the pandemic compared to 11 per cent of men, exacerbating an already significant gap between employment and economic opportunities between male and female counterparts.
The survey also revealed that businesses need to address the stark contrast between how gender inequalities are perceived by men and women respectively:
- Lack of awareness: Male employees were more than twice as likely as female colleagues to say that gender inequality is no longer an issue facing women.
- Speaking out: Nearly half of women say they want men to speak out against gender inequality when they witness it and to listen more to female colleagues about the issue, while only 28% of men reported feeling the same.
- Parenting matters: Parents of daughters are more engaged in the issue than parents of sons. 26% are more likely to discuss gender inequality issues at work and 30% are more likely to discuss gender inequality issues at home.
“You don’t need to personally be a victim of discrimination to understand why we need to fight it,” said Chris Lewis, CEO of LEWIS. “It’s clear that men can – and should – do more to help. Our hope is this research will help shine a light on the challenges women face to make all of us stronger allies in the fight against inequality.”
“What this research emphasises is the need to take action now more than ever” said Edward Wageni, Global Head of HeForShe. “COVID-19 has only exacerbated gender inequalities across the globe and we each have a role to play to ensure that not only do we build back better, but we also build back equal.”
Please login with linkedin to commentWomen in Media
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]