Colenso BBDO/Proximity has significantly enhanced its strategic offering with the appointment of Mylene Ong. Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners.
Ong has nearly 20 years of experience at some of the world’s top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Ong said, “People have told me that when choosing jobs, I need to consider my trade-off carefully. So when a rare opportunity came along to work in one of the best agencies in the world and raise my family in a beautiful country like New Zealand, the choice was clear. There was simply no trade-off for me.”
Scott Coldham, managing director at Colenso BBDO, added, “Mylene brings a new world view to our agency with vast experience in multiple, demanding markets. She’s the most culturally inquisitive thinker I’ve come across, with a really strong, broad planning pedigree – and her time with Sir John Hegarty has clearly taken its toll, with her resounding belief in the power of creativity”.
“Planning is a vital part of our business. Our clients are looking to us to provide them with world-class strategic and creative thinking that will give them a competitive advantage. It’s no longer just about communications strategy, rather how brands can build better relationships with their consumers. So to be able to add a strategist of Mylene’s experience and talent to our team is a major coup.”
Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.