New Citroën Spot Is One Big Postcard To Paris

New Citroën Spot Is One Big Postcard To Paris
SHARE
THIS



Has the RONA killed off the travel bug? Well, rediscover it again with this new Citroën ad that is basically a homage to Paris.

Citroën is promoting its new ride share platform Free2Move that uses its new AMI 100 per cent electric vehicles.

The spot’s called “Ami❤️ Paris” and is the work of Paris agency BETC Communication and celebrates the city’s neighbourhoods.

BETC said in a statement: “The concept of « Ami❤️ Paris » was inspired by the Parisian way of life, designed for its city and its colourful inhabitants. We tend to see Paris as a single, homogeneous city, made of large Hausmananian Boulevards, especially if you don’t live in Paris.

“Actually, it’s only when abroad that they call themselves “Parisians”. In reality, they define themselves by their neighbourhood.”

Check out the spot below:

 

 

 

 

 

Please login with linkedin to comment

Ad campaigns Citroen

Latest News

Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]