Has the RONA killed off the travel bug? Well, rediscover it again with this new Citroën ad that is basically a homage to Paris.
Citroën is promoting its new ride share platform Free2Move that uses its new AMI 100 per cent electric vehicles.
The spot’s called “Ami❤️ Paris” and is the work of Paris agency BETC Communication and celebrates the city’s neighbourhoods.
BETC said in a statement: “The concept of « Ami❤️ Paris » was inspired by the Parisian way of life, designed for its city and its colourful inhabitants. We tend to see Paris as a single, homogeneous city, made of large Hausmananian Boulevards, especially if you don’t live in Paris.
“Actually, it’s only when abroad that they call themselves “Parisians”. In reality, they define themselves by their neighbourhood.”
Check out the spot below:
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