If you think that summer starts in December, think again. A new trade media campaign from Adshel is set to remind advertisers that when it comes to capturing a share of consumers’ Christmas shopping and summer spending, it all starts in September.
The ‘Show us your summer briefs’ campaign highlights the imperative for brands to lock in campaigns early to capture the attention of consumers in the planning, researching and buying stages of their summer shopping journey.
The trade campaign, which reinforces the need for advertisers to brief Adshel early, is supported by a ‘summer slingshot’ game of skill featuring the most quintessential Aussie ‘summer brief’ – good old budgie smugglers, with a range of summer prizes up for grabs.
Charlotte Valente, head of marketing at Adshel, said: “Advertisers have the opportunity to influence early and inspire shoppers during this hectic period.
“Getting out early is key to, not only securing prime placements, but making an impact during the planning and research phase, which will result in a brand being more likely to end up in the basket or under the Christmas tree.
“Savvy advertisers are already sharing their summer briefs with Adshel because they know that Adshel’s suite of solutions are extremely effective in driving intrigue and purchase intent.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]