Neon Black Adds Two Globally Renowned Brands To Portfolio
Communications agency Neon Black has welcomed two new globally recognised brands to their portfolio of clients: German compression company Bauerfeind, and French skincare brand Caudalie.
Following a competitive pitch process, Neon Black has been appointed to work with Bauerfeind – the world’s leading compression company – to develop a PR and communications campaign to introduce the Bauerfeind brand and products to the Australian market, educate the public on compression and officially launch its new sports line.
Bauerfeind products are available in more than 35 countries worldwide, and are worn by a range of elite athletes including Conor McGregor and the NBA’s Dirk Nowitzki.
It is the official knee support for the NBA and was worn by more than 700 Olympians participating in the Rio De Janeiro Games (2016).
Bauerfeind Australia marketing manager Adrian Abrate said: “After meeting with a number of agencies, we selected Neon Black due to their experience, knowledge and expertise in the Australian market, coupled with their fresh and creative ideas.
“Their energy and results-driven attitude have made them our agency of choice for this milestone activity for Bauerfeind in Australia.
“We are looking forward to forging a strong relationship that will build heightened awareness of Bauerfeind in a market that has, until now, only been B2B”.
Neon Black is also the first agency to work with Caudalie in Australia, commencing with an influencer project to launch its new VinoPure line of skincare.
Caudalie is stocked exclusively in Sephora Australia and has a strong cult-following including by celebrities such as Beyonce.
Caudalie SE Asia regional sales & education manager Erika Saenz said: “There’s no doubt Neon Black have a deep understanding of the Australian beauty market, and we are looking forward to working with them on what I am certain will be a successful launch of our VinoPure products in Australia”.
Neon Black director and co-founder Soraya Calavassy commented: “It’s an absolute privilege for Neon Black to be working with two globally renowned brands such as Bauerfeind and Caudalie.
“We see this as an exciting opportunity to take two unique and well-established brands with a rich history and heritage, and further build and grow their presence in the Australian market”.
Bauerfeind and Caudalie join a stable of retainer and project clients, including Church & Dwight (Batiste, Nair, Viviscal and Curash), Foxtel, Natural Solar, TEG Live and Manettas Seafood.
Neon Black director and co-founder Finbar Corrall added: “It’s been a strong start to 2019 for Neon Black and we see this as a great opportunity to continue to build on our already impressive beauty and lifestyle portfolio, as well as continuing our work within the FMCG, B2B and renewable energy spaces”.
Latest News
Sky News Australia Nabs Ross Greenwood As Business Weekend Anchor
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]
Christian Wilkins Becomes Pantene’s First Australian Male Brand Ambassador
Christian Wilkins beats out Peter Garrett and Josh Frydenberg to become Pantene's first Australian brand ambassador.
Brands Deploy Mittens Memes After Bernie Sanders Goes Viral
Becoming slightly bored of Bernie Sanders memes clogging your social media? Let B&T add just a little more clog here.
Bumble Goes Public Despite Apple Privacy Change Concerns
The B&T editor's authoritative research confirms Bumble is ahead of Hinge when it comes to getting completely ignored.
Dan Andrews Cracks Top 20 In Hottest 100: “It’s Officially Time To Get On The Beers”
Victorian premier now referring to himself as DJ Dan Man & The Comrades after snaring Hottest 100 top 20.
The Rise And Rise Of The ‘As A Service’ Model
Here's a top piece on data as a service model. And as data's adland's "new gold", you could turn it into a new tooth.
Fitness First Unveils ‘Put Yourself First’ Campaign Via Thinkerbell
Reinvigorate your New Year goals with this new campaign. Unless those goals were to get more slovenly & take up smoking.
Carat Unveils Its Annual 2021 Trends Report
Looking for flying cars & self-styling hair helmets in Carat's 2021 Trends Report? Alas, no news, B&T's sad to report.
“We Don’t Respond To Threats”: Frydenberg Hits Back At Google
The mudslinging continues between the government & the tech giants. Expect Google's return sludge some time tomorrow.
Cristiano Ronaldo Turns Down $10M A Year To Be Face Of Saudi Tourism Over Human Rights Abuses
B&T's sure Saudi Arabia would be the perfect getaway for NRL end-of-season tours, bucks parties & even schoolies week.
Girls React To Kamala Harris Inauguration In Inspiring Spot Via Girl Up
All your colleagues bludged off on a four-day weekend while you're stuck in the office? Find some motivation here.
Cricket Australia Stands Firm On Decision To Remove ‘Australia Day’ From Marketing Campaign Despite PM’s Criticism
According to Wiki, other reasons to celebrate 26th of January include 1918's Finnish civil war and Ellen's birthday.
The Year Of Trust: Why 2021 Will Be Ruled By The Consumer
Columnist says 2021 will be ruled by the consumer. Probably not the consumer who wants an overseas holiday, however.
Joe Biden Fronts TIME Cover Depicting Mess Left By Trump Administration
One minute you're "person of the year", the next you're excrement on the sole of a shoe. As Trump's discovered here.
Cooks Urged To Help ‘Killjoy’ Vegans By Embracing Plant-Based, Via Mush-Boom
New campaign urges us all to embrace mushrooms. Presumably the button-type, not the magic variety.
Kayo Launches New Free Content Offering
Kayo launches new free content offering. Sadly, still no love for fans of elephant polo, frog racing or cheese rolling.
Seven Snares Former Nine Exec Clare Gill To Head Government Affairs
Undoubtedly the first rule of any government affairs role is having to lie about pretending to enjoy Canberra.
Bus Shelters Filled With Golf Balls In New Holey Moley Promo, Via Seven + QMS Media
You'd have to admit, if Holey Moley proves a fizzer it definitely won't be from marketing the absolute crap out of it.
Google Has “No Real Choice” But To Disable Search In Australia If Media Code Legislation Is Passed
If Google turns off search in Australia, B&T can no longer guarantee outright plagiarism of other media sites.
Cannes Lions Jury Has Highest Representation Of Women In Festival’s History
In arguably bad news for ladder, chainsaw and ute ads, Cannes now boasts it's biggest number of female judges.
Bush Heritage Honours Heroes Of Bush Conservation In Latest Campaign
Here's one of those nice stories B&T likes to run. Makes a refreshing change from our usual evil & gutter journalism.
Australian Open Controversy No Cause For Concern For Sponsors
Could Nick finally do the nation proud at this year's Oz Open? Or will he bow out early in a huffy tantrum as usual?
Get On The Beers: BrewDog To Gift Brewery To Mashd N Kutcher If They Chart In Triple J’s Hottest 100
As a warning, if you're unaware of the Mashd N Kutcher song then this story will make little to no sense.
TV Host Jimmy Kimmel Farewells Trump With Glorious Spoof Send-Off Video
Admit it, much like the Sizzler restaurant chain, Gangnam Style & chlamydia you're going to miss the Donald, aren't you?
Can’t Cook Pasta Al Dente? Barilla Now Has Spotify Playlists That’ll Help
With all due respect, surely the perfect tune to cook pasta al dente would have to be Joe Dolce's 'Shaddap Your Face'.
Outdoor Industry Launches First $3M Pro Bono Health Campaign For Department Of Health
B&T's always happy to report on the industry doing good. Except if it requires a financial donation on our part.
Facebook Launches Mardi Gras Parade Viewing Events Grants Program
It's mid-January & that means two things: abandoning all New Year resolutions & the start of Mardi Gras stories on B&T.
Zenith Appointed To SBS’ Performance Media Account
Surely this SBS news would be more appropriate in Flemish or Hungarian, yet, sadly, it's all in English, we're afraid.
IMG Wins Asian Television Award For NBL20 Grand Final Series
Admittedly, we're not huge basketball fans here at B&T. Although we always enjoyed OJ Simpson's movies.
Wunderman Thompson Launches Annual Future 100 Report
New report says immunity wellness, cloud gaming & micropreneurs are in & storming the Capital dressed as a viking's out.
