Partnering with Foodbank, Australia’s largest food relief organisation, Nando’s is asking its customers to help answer the increased demand for food relief from vulnerable people this winter.
From this week, every time Aussies tuck into their favourite Nando’s meal over the value of $15, they will be automatically helping feed one of the many vulnerable Australians Foodbank support.
Nando’s has set the ambitious goal of donating the cost of 1 million meals to Foodbank by the end of winter, which translates to a whopping $500,000 contribution to Foodbank’s national food relief effort. The initiative is available nationally through takeaway, delivery and dine in (where available).
This new community-focused initiative follows Nando’s recent effort to support frontline workers, offering a 50 per cent discount to healthcare and emergency services workers across Australia.
Nando’s community partnerships and marketing director Helen Reece said: “Providing more than 657,000 meals at half price to essential workers across Australia over the last six weeks has been incredibly rewarding. Nando’s is a purpose led business so being a good neighbour in our communities is really important to us. As the economic realities of COVID-19 start to sink in, we’re proud to be launching an initiative that our customers can really feel part of and will support the vulnerable Australians who are really feeling it.
“We’ve kickstarted the initiative by donating more than 18,500 meals, which is directly linked to the number of PERi-PERi sauce bottles we’ve sold in our restaurants through pick-up and delivery during the COVID-19 lockdown,” Reece said.
Foodbank provides food relief to over 815,000 people each month and this number is growing rapidly due to the impact of COVID-19.
Foodbank CEO Brianna Casey said: “One in five Australians have experienced food insecurity at some point in the last 12 months and this number is unfortunately likely to rise in the current climate. The support from brands such as Nando’s is vital in ensuring we can continue keeping up with the increased demand the pandemic has caused for vulnerable people requiring vital food relief.
“What we love about this initiative is that you don’t have to do anything different to donate – Aussies can just keep enjoying their favourite Nando’s lunch, dinner or snack while also helping vulnerable Australians.
“Nando’s has been a great partner of ours this year, already donating more than $60,000 for our bushfire relief efforts and we’re excited to continue working with them,” Brianna concluded.
Some of the ways to grab a $15 meal include:
- Better for you options:
- Superfuel salad with chicken tenders
- Haloumi wrap, side salad
- Treat yo’ self suggestions:
- Supremo burger, PERi-PERi chips, Mt Franklin water
- Classic burger, PERi-PERi chips, Coke
- Veggie burger, PERi-PERi chips, Mt Franklin water
- Clean eats:
- 1/2 chicken, regular side salad, Mt Franklin water
- Iso mates feast:
- Classic wrap, corn on the cob, Chicken BLAT burger, 1/4 chicken, regular side salad, whole chicken, PERinaise
The initiative is now valid at all Nando’s restaurants nationally, for takeaway, delivery and dine in where available and will end once Nando’s has donated $500,000.
Brand extension agency Asembl has whipped up a wonder in every bite with the partnering of Streets’ Golden Gaytime and Griffin’s Marvels for the first ever Golden Gaytime Inspired Biscuits. Available now from Coles stores nationally and online, the Griffin’s Marvels Golden Gaytime Inspired Biscuits are a wonder in every bite – irresistible Golden Gaytime […]