MyDeal Appoints Ryvalmedia As Agency Partner

MyDeal Appoints Ryvalmedia As Agency Partner
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Ryvalmedia has announced its appointment as SEM and performance media agency partner for MyDeal.com.au (MyDeal) after a competitive agency review.

With work commencing in July, the remit includes SEM, digital media performance strategy, planning, trading, and implementation, with scope for data, technology, and analytics project work.

Launched in 2011 and ASX listed, MyDeal.com.au is an Australian retail marketplace, connecting Australian consumers with over 1,000 retailers through their proprietary marketplace platform.

MyDeal provides customers with great value and a wide range of products across home and lifestyle, representing over 6,000,000 products and 2,000 categories, with over 900,000 active customers.

Managing director,  Joseph Pardillo, said: “The team at Ryvalmedia are humbled to be partnering with one of the earliest online retailers to launch a marketplace in Australia.

“Working alongside them and advancing their technology and media performance processes, with the collective ambition to be at the forefront of consumer experience in e-commerce, is an experience in itself.

“Their exciting roadmap of growth and opportunities, including expanding their own private label business, positions the MyDeal business well in a sector that is seeing accelerated growth.

“We look forward to evolving the MyDeal marketplace alongside CEO Sean Senvirtne and CMO Ryan Gracie, together with the entrepreneurial spirit and strong leadership in place.

“As more and more people transition to shopping online, MyDeal is certainly well placed to capture the increased demand.”

MyDeal, chief marketing officer Ryan Gracie, said, “After a detailed tendering process, it became clear quite early that Ryvalmedia is the performance agency that’s going to take MyDeal through the next rapid phase of growth.

“MyDeal is a brand on a steep upwards trajectory, and Ryvalmedia mirrors and compliments this ambition.

“For me, choosing an agency always comes down to the people, not the name on the agency door, I want an agency to be a true extension of the MyDeal marketing team.

“Simon Ryan, Joseph Pardillo and their extremely high calibre team are exactly that.

“SEM is a major revenue driver for our business, and I am highly confident that we have placed this vital channel into the most capable hands in the country.”

Please login with linkedin to comment

joseph pardillo MyDeal mydeal.com.au Ryan Gracie Ryvalmedia

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]