B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Moving Images Your Thing? Time To Take The 2019 State-Of-Play Industry Survey
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Moving Images Your Thing? Time To Take The 2019 State-Of-Play Industry Survey
MediaPartner ContentTechnology

Moving Images Your Thing? Time To Take The 2019 State-Of-Play Industry Survey

Staff Writers
Published on: 28th February 2019 at 6:24 AM
Staff Writers
Share
3 Min Read
SHARE

Do you regularly mix up colleagues’ names? Can’t remember a deadline to save your life? Run 10 minutes late in the morning looking for your keys?

Well, if you suffer from bursts of amnesia and you work with moving images you’d be only too aware of the expense/client/collateral damage when important files mysteriously go AWOL.

So, to gauge the current state of how well adland is filing, storing, re-using and managing their film and video content, the archival and video back-up pros at Preferred Media are again running its annual survey to discover the whole, honest and occasionally difficult truth.

Preferred Media has been helping broadcasters, film producers, advertising agencies and brand advertisers store their film and video content for over three decades.

Its annual survey – take it here – aims to provide the full picture of how Australia’s advertising industry is creating and delivering content, from movies, to TV, to mobile ads.

The survey takes a mere 10 minutes to complete and once Preferred Media has woven all the replies into its annual comprehensive and authoritative report, they’ll send you a copy and all for nix, because that’s the sort of decent people they are. It’s almost like donating blood, just without the blood.

Once published, the report will go towards helping the rest of the industry navigate through the complexities and oncoming hurdles associated with the moving image.

Check out just a few of the top-level take outs revealed from 2018’s results:

  • Over a third of respondents had no processes to look after their content
  • Over half of respondents experienced challenges in re-using content
  • The average time overhead of managing content was five working weeks a year

And 2019’s iteration promises to be bigger, better and even more insightful with added categories that include video on social media, new formats and the rise of streaming for content and marketing.

And who doesn’t want a better, more inclusive and more dynamic industry for everyone involved? We sure do! Join the fun and take the survey today.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Preferred Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?