Melbourne-based toy design, development and distribution company Moose Toys has appointed Hatched to deliver full-service media duties across its brands.

Founded in 1985, Moose Toys is one the largest toy manufacturers in the world, with brands like Shopkins, Little Live Pets, Pikmi Pops and The Grossery Gang within its portfolio.

Hatched will be responsible for media across all the Moose Toys brands effectively immediately.

Belinda Gruebner, executive vice president of global marketing at Moose Toys, said: “Our appointment of Hatched solidifies our strategy to partner with companies who reflect our values and integrate seamlessly as an extension of our marketing team.

“The team at Hatched share our desire to create meaningful connections with kids around Australia, and we are excited by their curious minds and endless out-of-the-box ideas to test and integrate. We are very proud to be partnering with Hatched.”

Hatched Media general manager Stephen Fisher said: “We are really proud of the fact that one of Australia’s most innovative and entrepreneurial businesses has chosen to work with us.

“It’s been brilliant to experience the Moose Toys culture and understand more about their business.

“Our team are extremely excited to be involved with such fantastic brands and we’re looking forward to having some fun with a client who really has an appetite to evolve their marketing.”

The appointment comes after Hatched Media acquired fellow independent FRANk Media last month.