Moose Toys Appoints Hatched Media For Full-Service Duties
Melbourne-based toy design, development and distribution company Moose Toys has appointed Hatched to deliver full-service media duties across its brands.
Founded in 1985, Moose Toys is one the largest toy manufacturers in the world, with brands like Shopkins, Little Live Pets, Pikmi Pops and The Grossery Gang within its portfolio.
Hatched will be responsible for media across all the Moose Toys brands effectively immediately.
Belinda Gruebner, executive vice president of global marketing at Moose Toys, said: “Our appointment of Hatched solidifies our strategy to partner with companies who reflect our values and integrate seamlessly as an extension of our marketing team.
“The team at Hatched share our desire to create meaningful connections with kids around Australia, and we are excited by their curious minds and endless out-of-the-box ideas to test and integrate. We are very proud to be partnering with Hatched.”
Hatched Media general manager Stephen Fisher said: “We are really proud of the fact that one of Australia’s most innovative and entrepreneurial businesses has chosen to work with us.
“It’s been brilliant to experience the Moose Toys culture and understand more about their business.
“Our team are extremely excited to be involved with such fantastic brands and we’re looking forward to having some fun with a client who really has an appetite to evolve their marketing.”
The appointment comes after Hatched Media acquired fellow independent FRANk Media last month.
Latest News
There’s Still Time To Smash Out Your B&T Awards Entry! Submissions Close (For Real) At 5pm AEST Today!
Didn’t land your first serve? Avoid the embarrassment of a double fault and take another swing at getting your entry in for this year’s B&T Awards. We know many of you would relish the opportunity to take on the industry’s top seeds, so keep the rally going and you could soon be proudly raising a […]
HubSpot To Support The GO Foundation As Part Of World Certification Week
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
Foxtel Appoints Conor Woods To Head Of Pay-Per View
Foxtel appoints Conor Woods to head its pay-per view. Soon to be inundated with free subs requests at dinner parties.
IntelligenceBank Secures $50M Investment From Five Elms Capital
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
SCA Announces Ten New Dab Music Stations Via LiSTNR
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]
SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]
Linktree Chooses Snowflake To Support Intelligence And Analytics Activities
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Bridge Road Brewers Launches Non-Alcoholic Beer Campaign Via By All Means
Sadly, no-alcohol beer also screams "designated driver". Sure, you're sober but there'll still be vomit in the backseat.
B&T’s Tokyo Wrap: Your Daily Dose Of All The Game’s Best Gaffes, Blunders & Cultural Insensitivities
Olympic Gold's the epitomy of sporting success. Not so B&T's daily Olympic wrap, a celebration of mediocrity & misshaps.
“Tone Deaf!” Optus’ #SignYes Campaign Encouraging Aussies To Learn Auslan Cops A Roasting From Deafness Advocacy Groups
It's funny how that brilliant sticking note on a creative's wall can fast spiral into a total shitstorm. Much like this.
WPP’s Mindshare Exits Facebook’s Global Media Review
Mindshare exits Facebook's global media review. Which gives Mindshare staff more time for idle chat by the water cooler.
Snapchat Sees 116% Increase In Revenue
Snapchat added 13 million more daily users in the past quarter, marking another period of continued growth for the platform. In the same week that Twitter revealed it had experienced a significant boost in revenue, Snapchat has now had its highest-ever quarterly revenue in Q2 2021, bringing in $US982 million ($1.3 billion) during the period. […]
Lorna Jane Fined $5 Million For False COVID-19 Claims
Lorna Jane once again in the bad books and that's despite becoming the ubiquitous lockdown office attire of choice.
Netflix’s Byron Baes Faces New Challenge As Children’s Store Opposes Trademark
Netflix's Byron Bay "docu-soap" doing very little to dismiss town's repuation of being full of narcissistic dickheads.
Sunday TV Wrap: The Olympics Dominates Sunday As Seven Secures Almost Half The Total TV Viewership
B&T's no expert, but is there any correlation between the attractiveness of a sport's athletes versus its TV numbers?
Beforepay Rebrands And Launches First-Ever Brand Campaign Via DesignStudio, The Zoo Republic And iProspect
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Zenith Report: Global Ad Spends To Grow 11.2% In 2021, Australia At A More Modest 9.1%
New report says now is a top time to be in the advertising industry. So be thankful you never got into law or medicine.
Sky News Officially Goes Regional
Regional areas now set to suffer the music of Lee Kernaghan and the programming of Sky News.
Cummins&Partners Bolsters Sydney Team After A String Of New Wins
A slew of new recruits at Cummins&Partners' Sydney office. Although it'll be a LONG time before anyone sees said office.
Xandr Sees 125% Lift In Video Spend
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video, Connected TV (CTV) and curated media spend on its platform for Q2 2021, which saw significant increases.
Taboola Acquires Connexity For $1 Billion
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
How To Re-Engineer Your Event Mix With ON24
Events are increasingly moving online.You can't get loaded on the free booze but think what you'll save in dry cleaning.
New Study Shows Advertising In News Outperforms Facebook And YouTube
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
Australian Freelancers Prefer Writing About Marketing And Finance, According To New Report
ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]
Twitter Lifts Revenue 74% On The Back Of Advertising Boom
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Optus Teams Up With TikTok To Launch Sign-Language Campaign
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Heckler Appoints Charu Menon To Partner
Heckler has announced the promotion of Charu Menon to Partner, Singapore, making her the first female member of the Board.
Bapcor Debuts First Campaign With AJF
Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.
Major News Sites Accidentally Display P*rn Due To Domain Mix-Up
Ever get summoned to HR for watching p@rn at work? Avoid instant termination with these ready reckoner excuses.
