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Reading: Get It? Microsoft Hires Guy Named Mac Book To Sell Laptops
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B&T > Campaigns > Get It? Microsoft Hires Guy Named Mac Book To Sell Laptops
CampaignsTechnology

Get It? Microsoft Hires Guy Named Mac Book To Sell Laptops

Staff Writers
Published on: 5th August 2019 at 9:39 AM
Staff Writers
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An Australian by the name of Mackenzie Book has starred in Microsoft’s latest campaign and it’s safe to say his role has more to do with his name than his talent.

Sydneysider Mackenzie Book – a.k.a. Mac Book – features in the spot, which pegs Microsoft’s Surface Laptop 2 against its Apple competitor.

https://www.youtube.com/watch?v=jSS5SKs4UA0

Book discusses how the Microsoft device compares with its Apple rival in terms of battery life, speed and touch screen (the MacBook doesn’t have a touch screen) in the clever clip.

And while it is a name that sounds too good to be true, according to Facebook Mackenzie is in fact a real person, currently studying at Macquarie University in Sydney.

Apple and Microsoft have a long history of going toe-to-toe with one another in their ad campaigns, a trend pioneered by Apple’s ‘Get a Mac’ campaign starring Justin Long and John Hodgman in the 2000s.

It appears Microsoft is after a bit of revenge in this latest ad.

Who knows if Apple will issue an equally witty response.

 

 

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TAGGED: Apple, mac, Microsoft
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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