An Australian by the name of Mackenzie Book has starred in Microsoft’s latest campaign and it’s safe to say his role has more to do with his name than his talent.
Sydneysider Mackenzie Book – a.k.a. Mac Book – features in the spot, which pegs Microsoft’s Surface Laptop 2 against its Apple competitor.
Book discusses how the Microsoft device compares with its Apple rival in terms of battery life, speed and touch screen (the MacBook doesn’t have a touch screen) in the clever clip.
And while it is a name that sounds too good to be true, according to Facebook Mackenzie is in fact a real person, currently studying at Macquarie University in Sydney.
Apple and Microsoft have a long history of going toe-to-toe with one another in their ad campaigns, a trend pioneered by Apple’s ‘Get a Mac’ campaign starring Justin Long and John Hodgman in the 2000s.
It appears Microsoft is after a bit of revenge in this latest ad.
Who knows if Apple will issue an equally witty response.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]